Blog : mobile app marketing Toronto

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

10 Secret Social Media Marketing Hacks From The Experts

10 Secret Social Media Marketing Hacks From The Experts

The social media landscape continues to change every single minute and it’s a herculean task to keep in touch with these changes. However, you can still hone your social media marketing skills if you’ve a few tricks up your sleeves.

Here are a few hacks from the social media experts that will let you do just that without implying much effort.

Social media marketing toronto vilampara media

  1. Apps that help you schedule posts on Instagram

Have you ever wondered when is the best time to share your picture/video to get the most likes and followers? TakeOff and Iconosquare crunches the numbers to examine when will be the best time to post your pictures and notifies you about the same. TakeOff also suggests suitable hashtags to go with your caption so that you can hit your target audience.

  1. Use Instagram only for editing

Disable your mobile data and Wi-Fi connection or put your phone on airplane mode, click pictures, edit them, and try and post. The pictures won’t be uploaded, but are saved in your phone. Since Instagram has an array of amazing filters, the edited or filtered pictures can be used across other social media platforms, even if you don’t want to use them on Instagram.

  1. Go offline to hide from annoying friends on Facebook

You might have one or two friends who start bombarding you with messages the minute you go online on Facebook. But, Facebook has a disabling option in the Chat section, where you can select a bunch of people for whom you’ll always appear offline, unless you decide to go online again. These people will never know when you’re online and you can go through your profile and timeline at ease.

  1. Retrieve deleted content from Facebook

If you’ve ever deleted some old pictures or posts on Facebook by mistake and can’t find them elsewhere, here’s a hack to save it for you. Login to your Facebook account and go to the General Account Settings. Here at the very end, after the Temperature Setting box, you’ll see an option Download Facebook Data. Follow the instructions given, enter your password, and you’ll soon receive a mail with a link to download all your facebook data.

  1. Sync your Facebook calendar with Google calendar

This hack is very convenient for people who often forget birthdays and anniversaries. To activate this feature, click on the Upcoming Events and Birthdays feature on Facebook and copy this page’s link address. Next, go to your Google calendar, click on the Other Calendars option on the left side of the page, and add the facebook calendar link using the drop down button.

  1. Prioritize your Facebook news feed

Have you often missed your friends’ posts because of spam and advertisements? If yes, then there’s a facebook hack that lets you determine what news you see and whose profile updates are on the top of your news feed. All you have to do is go to that person’s profile, click on the Friends tab, and select the See First option.

  1. Style your bio for Instagram

This one’s pretty easy. Create your bio using MS-Word or any such software and copy paste it in the Bio section of your profile, and that’s it.

  1. Use Rapportive for LinkedIn

Rapportive is a free Gmail plugin that will show you details of the LinkedIn profile of people emailing you. This will help you quip a better and an appropriate answer to their mail.

  1. Zoom onto Instagram photos (only for iPhones)

Now, you’ll need an iOS-enabled phone or tab for using this feature. First enable the Zoom feature from the Accessibility option, and then use the triple tap feature to zoom onto a picture on Instagram.

  1. Donate to non-profit organisations.

Make contributions to nonprofit organisations through Facebook. These organisations are verified and trustable, and you can donate any amount you want to. Just look for the Donate Now option on the organization’s profile and transfer money.

These social media hacks not only make your life easy, but also empower you with better socializing and interactive skills.

Status Update: A Privacy Hoax And Its Repercussions

Status Update: A Privacy Hoax And Its Repercussions

vilampara media social media marketing toronto

If you’ve recently come across a paragraph-long Facebook privacy warning requesting you post it as your status, don’t worry about what it means – you are not alone. This “warning” that has spread across Facebook like wildfire asks you to post and share a status that will protect your images and videos from copyright infringement. But it’s a complete hoax!

These privacy hoaxes, unbeknownst of some Facebook users, germinated on the social media website a few years ago and somehow went viral again in the recent past. So, don’t worry if youfe haven’t posted the status, nothing has changed.

If you were one of the “lucky” ones, so to speak, who didn’t fall prey to this dupe, here’s what the hype was about:

  • The post contained a legal notice stating that the issuer’s profile is private property, thus forbidding Facebook to use any of their profile information.
  • Out of the various versions of the post, one stated that users had to paste content that would prevent Facebook from charging $ 9.10 for the service of maintaining your privacy.

What you need to remember about your Facebook profile is that whatever you post on it is controlled by you; all you have to do is change your settings. But, there is a catch. Whatever you post is intellectual property and Facebook owns the license to use any IP content that you post in connection with the social media website. The upside is that the IP license expires the instant you delete your content from your account.

Read on to know what privacy changes Facebook has made over the years, especially in 2014, and how it affects your virtual identity.

Intro To Basic Privacy Tools:

The privacy settings on FB allow users to control who can see what on their profile. So, with the right settings, you can avoid unnecessary photo tagging, unknown messages, and unwarranted sharing of your images and videos by strangers. Though Facebook still owns the right to use your information, you now have the right to control who else can see and share your posts. If nothing else, this tool limits the access to your information.

You And Advertisements

A common complaint people have with respect to privacy is that Facebook discloses their personal information to advertisers, which is again is not true. Though Facebook admits that it helps advertisers reach relevant audiences, it never shares any personal information with them. Now, with the new privacy options, you can even choose what kind of ads you want to see.

The Zuckersaurus-Rex

This privacy “dinosaur” is a 2014-launched tool that the company used to warn users when they are going to share things publicly. If your privacy settings haven’t been adjusted yet then odds are you have already seen this blue dino. If you’ve yet to see it, then go to the padlock icon at the top right corner of your facebook page and click on “privacy checkup”. Whether the dino has found a permanent home on your privacy menu or it is just visiting, one thing is certain, privacy for users has leveled up!

The Internet Is Forever

What the privacy hoax brought to light was the inefficient usage of privacy settings on the social networking site. It highlighted that user posts are part of the eternal world wide web and how easy it is to lose control over them, which paved the way for research on what users could do to safeguard their information. With the number of options available on the site, it is now easy to shield yourself from unwarranted attention from strangers. Facebook allows you to control what the public eye sees. Users must remember that the internet is forever, and unless you regulate what you post and who sees it, there is no guarantee it won’t come back to haunt you.

So, use your privacy settings – the same ones that still don’t cost $9.10 – to your advantage and keep your information on lockdown.

10 Things To Watch Out For While Choosing A Digital Marketing Agency

10 Things To Watch Out For While Choosing A Digital Marketing Agency

The process of choosing a digital marketing agency has to be done with a lot of initial planning analysis. There have been cases of an entire business idea failing for going with the incorrect agency.

If you’ve just started a business, choosing the right digital marketing agency will be an important milestone in your career.

Here are ten things to look out for when choosing a digital marketing agency.

  1. Shared perspective

You should make sure the agency shares your perspective when it comes to marketing your business. It would be better if you sat down with the marketing team and chalked out a detailed plan for the campaign. It’s important that the marketing agency understands your business and the target audience you’re trying to attract.

  1. Make things clear right from the start

Often as businesses and partnerships progress, there are differences over shared cuts. It’s better to carefully draw a contract where both the parties are clear about the work and payment. For a healthy business relationship, it’s better to make sure that the marketing company has a sound financial acumen overall.

  1. Test the firm

If you want to enter into a contract with a start-up or a young company there’s no harm in asking for a test before you clinch the final deal. When the agency knows it is being tested, it will pull up its socks and deliver the best. When choosing a digital marketing agency, it’s important to ask for a presentation from the managers to see if the company understands your business.

  1. Go through their portfolio

Digital Marketing Agency in Toronto

The digital agency, whether young or experienced, would have a portfolio that you can browse though. One thing to test when you’re going through the portfolio is whether the agency has understood shared goals of the companies it has dealt with. If their creative team has been successful in getting the pulse of both the client and the audience, you can go ahead and seal the deal with them.

  1. Get creative

Once you’ve chosen the agency you may feel like putting the entire onus of advertising onto that firm. However, to come up with the best campaign, it’s important to ideate together. A good digital marketing agency will always involve you in the process of ideation and creativity. Involvement in a creative sphere with your digital marketing agency is imperative.

  1. Go through the website

The digital marketing firm’s website is a good reflection of the company’s ethos. When going through the website it’s important to see if the company is capable of coming up with fresh ideas and plans.  A company’s creative arsenal is generally reflected in the website and the feedback (if any) left behind by customers.

  1. Choose young

A newer company will have a renewed and fresh perspective of the creative world. A company with enthusiastic and young workers is likely to come up with catchy campaigns, jingles, and logos. You can always sit with the firm’s employees and share your ideas and discuss marketing campaigns with them.

  1. Do they understand social media?

It’s important to choose a company that understands social media platforms and already has a fan base for its creativity. Social media is the crux of many digital marketing campaigns these days. So, choose a company, which has been able to create popular or viral content across different social media sites.

  1. Similar campaigns

An agency that has dealt with a similar business like yours in the past is likely to get a better hit rate when it comes to creating a successful marketing campaign. Their creative team will be able to understand your goals better and come up with a kickass strategy in no time at all.

  1. Discipline

A lot of agencies these days dilly dally on deadlines and timeframes. Therefore, make sure the agency does not waste your precious time and delay your work. Remember time is money and the better it’s utilized, the more you’ll benefit.

Choosing the right digital marketing agency can make or break your business. So, when you’re on the lookout for one, make sure that you test them for the above-mentioned benchmarks.

What Not To Do When Mobile App Marketing

What Not To Do When Mobile App Marketing

Mobile app marketing are all the rage nowadays and almost every e-commerce site has an app of their own. The reason being consumers don’t want to go through the long process of opening a web browser and then searching for different items. They want a simple app that will open up a plethora of options with a few taps. If the app helps them breeze through their everyday shopping or news reading, it will be a hit and consumers will stick to it. But, a few glitches on the app maker’s end and it will be forgotten real fast.

So, if you’re planning to launch a mobile app, here are some marketing mistakes you should totally avoid.

1.    Not Relying On App Store Optimization

You want your app to be searched and found by consumers, you have to use app store optimization! That’s the mantra and if you’re not planning to follow it religiously, your app will not reach the target audience. App store optimization or ASO increases the visibility of your app, escalates page traffic, and helps you earn revenue. The main idea is that you should have keywords in your app’s title and description. Make sure the keywords rake in high traffic but are low on competitiveness. You don’t want keywords that will be rarely used by consumers.

Apart from the keywords, you should pay attention to the screenshots and the icon of the app. If your app looks attractive then it will be successful in grabbing eyeballs. Think there’s too much on your plate? Get in touch with an ASO expert and seek their advice.

2.    Giving A Desktop Experience

You have an e-commerce site and it’s running successfully. Great! You shrink it to fit within the frame of a mobile and sell it in the name of a ‘mobile app’. Catastrophe!
If users had the patience of going through a huge site, why would they download your app? The main purpose of an app is to present the users with a simple interface that will help them finish their tasks easily. For example, if your app offers cleaning services, get to the point quickly. Let them know about the different services you offer and how much you’re going to charge. Make sure they don’t have to go looking for it within the app.

An easy-to-use interface ensures that your customers keep returning to your app. You’ve to make sure that the app appeals to all age groups. Imagine that a 60-year-old man just got a new smartphone and is trying to use your app. How can you make it easier for him? By giving him an interface that focuses on the most important functions of your app.

3.    Not Asking For Feedback

No matter how great your app is, you’ll not be able to get a lot of consumers if your app doesn’t have positive reviews. ASO will increase your page’s visibility but it will be popular only when people start appreciating it. You can’t control a consumer’s views and opinions about your app, but you can stop them from giving a negative review. Remember that even if you have a fantastic app, it’ll not get millions of downloads if there are scores of negative reviews about it.
What can you do to avoid this situation? Create a feedback system through which consumers can communicate with you directly. Don’t wait for them to give a review, instead nip the problem in the bud. If they can express their views directly to you, chances are they’ll not bother about writing a negative review. On the other hand, you should request satisfied users to give ratings and reviews after their job is accomplished. Prompt them at the end of the task and tell them how much you care about their feedback. Positive reviews will help your app gain word-of-mouth publicity and establish its credibility.

4.    Neglecting Consumer Retention Problem

You’ve made a great app and you’ve garnered positive reviews, but your job doesn’t end here. Your app should be able to hold the consumer’s attention constantly. Studies show that almost 50 percent of apps available on iOS and Google Play store have failed to entice users. You’ve to remember that scores of apps are getting released on a daily basis and everyone’s trying to pull in as many users as possible. Once a consumer has found a new app that is better than yours, you have lost them forever!

Fighting retention can be fairly easy if you pay enough attention to your consumer’s needs. If you can’t understand their interests, create a survey so that you learn more about their choices. Keep communicating with your users regularly and keep reminding them of your presence. Occasionally, you can offer some incentives to users so that they keep returning to your app. Just be creative and your consumers will be loyal to you!
Mobile app marketing will take your business to new heights if you can nail it correctly. Just make sure you avoid the mistakes mentioned above and you’re on your way to success.

All You Need to Know About App Store Optimization (ASO)

All You Need to Know About App Store Optimization (ASO)

Planning to launch a mobile app? Have you given enough thought to how you’re are going to make it popular? If not, then it’s time you learnt about app store optimization, also known as ASO.

App store optimization or ASO is the best way of getting your app noticed and raking in huge number of users. The main purpose of this process is to increase the visibility of your app on app stores. Increased visibility will generate increased traffic, which is your ticket to generating high revenue from the app. However, using ASO is a tricky job and you can’t expect to learn it all in one day.

Here’s an article that will help you understand ASO and how you can make the best use of it.

Put A Compelling Title

The app’s title is the first thing you need to deal with. Ideally, it should contain one keyword or more if you want to increase traffic on your app’s page. A recent study has revealed that apps with keywords in their title have a 10.3% greater ranking than those that don’t. But, before you can insert keywords in the app’s title, remember to do your research properly. Look for keywords that will generate a high traffic but have low competition. You want to attract users but you don’t want your app to get a low ranking in terms of keyword competitiveness.

You can play with keywords by using different app analytics tools available online. Use a range of keywords and observe their impact on your app’s ranking. But, remember to run this iteration technique before launching the app. Once your app is out in the market, it will start gaining popularity through word-of-mouth publicity. If you change the title, new users will not be able to find your app, thereby decreasing traffic.

Write An Impressive Description

The internet-savvy audience is very impatient and want maximum information within a few lines. Most users will only read the first five lines of the app’s description and decide whether they want it or not. You have to make an impression in those first three or four lines if you want to increase downloads.

Unlike the title, here you can experiment with the description after you have launched the app. Keep a few descriptions handy and test them out periodically to understand what works for you. Use keywords in each sentence without losing the context. You can use witty opening lines to catch the attention of users. Once you have a great beginning, working on the remaining part of the description should be an easy job. Lastly, don’t forget to list the features and benefits of your app in this part.

Get Good Ratings and Reviews

This is the tricky part where you have little to no control over the user. The app’s rating solely depends on the user’s experience. So, your job is to first create a killer app and then fix the bugs! Instead of waiting for the user to post a negative review, make sure that they can give you feedback within the app. If you connect with users directly and solve their issues, chances are you will not get too many negative reviews.

On the other hand, you should prompt satisfied users to give high ratings and positive reviews. Remember that in spite of having relevant keywords, you might still not get users if they don’t have enough social proof of your app’s credibility.

App store icons

Use an Eye-Catching Icon

Remember the saying about the first impression being the lasting one? If you want users to take a look at your app, you have to use an attractive icon. And, you have to think about the icon before you launch the app. Get in touch with an app design team and test out different icons on advertising platforms like Google Adwords and Facebook. Ask users to give feedback so that you can come up with the best icon.

Insert the Best Screenshots

Once you have settled down on the icon, use the best screenshots to lure users. You don’t have to follow a logical order to put up the screenshots; you can put the best ones first. While you’re at it, make sure that the screenshots tell the users what they can expect from the app and how it’s the best app they’ll ever download. After the primary screenshots, you can insert some others which express the different functions of the app.

App store optimization is an essential process if you want to generate traffic on your app’s page. Just remember to follow the above-mentioned steps before you launch the app and get ready to gear in millions of users!

Digital Marketing in 2016: What to Expect

Digital Marketing in 2016: What to Expect

Digital marketing has seen a lot of changes over the past few years. Some of them became big hits while others took big “hits” and ultimately fizzled out into obscurity. As the tech boom continues, there’s surely going to be a lot of mutations in the marketing DNA. You’re looking at email campaigns, social media campaigns, apps—well, the list is endless—and every segment is bound to evolve or face extinction.

2016 beckons, and there you are predicting what segment of digital media marketing is going to witness a change and who will the new players be to replace the dilapidated. Well, here are a few possibilities you must take note of.

1. The Rise of Cellulars

Everything’s going mobile: food, entertainment, health services, and even romance! Like ants drawn to sugar, businesses all over the world have been putting down their sweet services in the form of apps. You already know that PC/laptop traffic has been overrun by cellular traffic. And with mobile users increasing day-by-day, brands have been pushing to imprint their existence in the mobile universe. If you’re doing the same with your brand, focus on the balance between usability and look. Cellular devices are pretty nowadays, so your app cannot lack in demeanour but has to work like magic!

2. The Video Scenario

Adverts are on the rise on channels like YouTube, Twitter, and Facebook because millions flock to socialize or get entertained. With the rise of internet users every day, marketers have understood that their campaigns produce better results than television adverts. With Google set to reveal video adverts in their search engine results page, digital marketing is going to elevate to a whole new level in 2016. Marketers have also been actively involved in promoting interactive video campaigns and adverts to fish for customers, and this feature is set to continue into 2016.

3. Your Personal Digital Assistant

Digital assistant was a hit in 2015 because people have been too lazy to type when they exploit the search engine. The audio search toolbar has been incorporated into Google’s search engine, and that has fired marketers to rank atop Google’s search results page. But, it’s not as simple as it sounds. Ranking high in search results demands quality content with the inclusion of being unique. So, marketers are surely going to invest in the creation of idiosyncratic content that’ll see their brand/service(s) land high in the SERP.

4. Big Data—A Treasure Trove

Big data is simply like a sunken ship laden with treasure—the path to it is treacherous, but once captured, the riches are insurmountable. Therefore, brands have been laying emphasis on the mining and categorization of data because it aids decision making and provides business insights. An analyst with experience in handling large amounts of data is therefore in demand because they can eat it up with ease and spit-out business intelligence that is essential for propelling content and distribution.

These are only a few pointers that’ll hit digital marketing in 2016 creating ripples in the tech industry. Wearables, bitcoins, and augmented reality are a few other usurpers bound to change the reality of marketing on the world wide web. Let’s wait and see what makes the cut!

5 Tips to Help Your Mobile App Marketing

5 Tips to Help Your Mobile App Marketing

You’re probably aware of the immense size of the app consumer market. As an app developer, it’s easy to make an assumption that a great app is all you need. However, if you don’t suitably market the app itself, it might get buried under the millions (yes, millions!) of apps out there.

1 in 5 people in the world owns a phone, with over 224 million active app users in the US alone. This is a market that, when utilized properly, can make your brand a household name. To stand out from the pack, you need to have a strong mobile app marketing strategy. Let’s look at some of the tactics you can employ to market your app on par with industry leaders.

1. The magic of App Store Optimization (ASO)

When you search for an app, on both Google Play Store and Apple’s App Store, certain apps are prioritized over others. Both these app stores do this by considering the place of your app in their own ranking system. This system takes into account factors like ratings, download count, and tags.

App Store Optimization isn’t as simple as Search Engine Optimization (SEO.) However, you can still use tools like Google’s Adwords Tool to identify keywords that are relevant to your app.

In ASO, you need to ensure that you enter the right details in the respective fields, and also that you pick your categories correctly. Of particular importance are social links, so be sure to market your app among the top social networks such as Facebook, Google+, and Twitter. You can also use tools like MobileDevHQ (TUNE), SearchMan, or Appnique to carry out ASO on your app.

2. Utilizing social media to promote your app

Advertising on social media as an afterthought is a bad idea. This is a huge medium that must be utilized well in advance while creating your app. Ideally, social media plugins should be a part of your application. vilampara-social-media-marketing

At the very least, your audience should be made aware of your products through a page on social media. Encouraging people to post achievements and details on social media is a great idea. The easier it is for your users to talk about your app on social media, the more effective your social media marketing will be. This will bring more curious eyes on your product and get those downloads going.

3. A microsite can go a long way

Mobile app marketing is a pretty competitive market due to the sheer number of competitors. Truly popular areas where you can find people that are likely to be interested in your app are rare. Top app magazines and app-dedicated websites are therefore highly difficult to get featured on, especially if you are a newcomer.

This is where a microsite can come in handy; you can customize it by traditional SEO techniques. By including relevant information about your app, you can pull in a regular audience for your app. A microsite has numerous marketing possibilities; you can share information on your app to a broad audience even before creating it, and thereby generate interest in it.

4. QR Codes—For the instant generation

The smartphone generation is notoriously short on attention. You have a relatively short window before the average user gets bored and moves on. This is where a QR code can come in handy.

A QR code can be used in any visual media such as store-front posters, brochures, websites, and mail (both email and traditional snail mail). Using QR codes, you can share links to anything you want—from a teaser microsite to an app download page.

5. Using professional help

Digital marketing agencies such as Vilampara Media, specialize in marketing mobile apps. Outsourcing your app marketing efforts can come in handy if you’re unaware of the various techniques involved.

Vilampara Media takes care of your marketing process and utilize techniques like ASO, SEM, and social media campaigns to market your app to your target audience.

Using these techniques, you can ensure that your app is marketed right on par with the industry leaders. Use ASO, social media marketing, QR codes, and marketing agencies and market your app like a business professional.