Having an online marketing plan is more than a necessity these days, regardless of what products or services you offer. It is really important that the Internet population knows you exist. Why? Because none of your potential customers will buy from you, unless you manage to engage and reach out to the early adopters in your target group. And the early adopters are almost always available to target over the Internet.
Also, the Internet is the main hangout when people need to refer information, consume content, read reviews, and purchase products and services. So building an online presence is surely going to impact your business positively in a large way.
Creating an online presence isn’t easy. Take a look what your competitors are doing and that is when reality will set in. If your competition is doing a lot more than running a website, like a running and promoting a Facebook page, a LinkedIn company page, blogs, uploading videos on YouTube, and more, you’re already late to the party.
Don’t worry, you’re not alone. There are millions of startups out there, making plans on whiteboards, mulling over strategies to bolster an online presence that they have just begun to build.
So where do you begin? Is building a website enough? Do you need to promote your website? What is the budget that you need? What channels do you use to promote your website? Let’s look deeper:
Create A Website
Launching a website is not really enough, although that is the first thing that you need to do to formally kickstart your presence on the web.
You don’t need to know programming languages like C++ or Python to build a website. Numerous free tools are available online that help you to build websites. You can simply drag and drop design elements into templates that these tools already have. They walk you through the process and building a website is a breeze when you use such tools.
Make sure that you build a mobile-friendly website and choose a good domain name, which ideally should be your company name. Consider using e-commerce templates, or platform integrations to reduce the technical complexities.
Optimize Your Site
Search engine optimization is important to ensure that your website gets noticed on search engines. Every time your potential customers search for information on top search engines related to your domain, you have the potential to connect and engage with them, both organically and through advertisements.
Make sure your website has relevant content and it has inbound links. Using visual media like images and videos, along with a blog strategy, are essential for startups.
Be A Social Animal
Today, social media is the best way to build a brand and audience. It’s a great way to introduce your products and services to the world as well.
Having a strong social media presence ensures great results. With over 2 billion social media users, connecting via Facebook, Twitter, et al, you can establish the initial communication line easily with your potential customers. Today, customers are a lot more comfortable connecting with businesses that they have purchased from over social media than any other format. Pick the top three relevant social networks for your target group and start promoting your business organically and through advertisements on those platforms. You will start seeing potential customers over a period of time.
Establishing your own brand takes time and requires a lot of grit and hard work. Doing it correctly, right from the beginning is half the battle won.