Blog : search engine optimization

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

How to Know If Your SEO Strategy Is Working For You Or Not

How to Know If Your SEO Strategy Is Working For You Or Not

Search Engine Optimization (SEO) techniques are those you follow to ensure that your page shows up first when people search using relevant words on a search engine like Google. The key to ensure that your page ranks high is to make sure that your SEO techniques are up to date, and that your SEO strategy is indeed delivering the results it promised.

Here are some ways you can check to see whether your SEO is working for you-

Your Website Receives Repeated Visits

When any new content you add gets indexed properly, you will keep getting visits from previous visitors over and again. This is a surefire sign that shows that your strategy is indeed headed the right way, and is doing its job.

The Number Of Keywords Increases

As you apply your SEO strategy over a period of time, you will ideally be finding new and/or longer keywords to test and implement. As you do this, you should notice additional traffic coming in from these additional researched keywords.

Other Websites Start Using Your Website For Referrals

Keep in mind that this can only happen once you’ve established your site as the ultimate authority on a particular set of topics. When other website authors see your content as reliable, they will start linking out to your website on their articles and posts.

An added advantage here is that, when other sites use yours for referrals, the rankings for your website on search engines will get a boost.

You Move Towards Your Goals

A good SEO-focused website should have a realistic and achievable set of goals. Traffic should get converted effectively into business leads. Once you’ve set a target in terms of conversion, you can monitor the rate at which your website and its content help you achieve them.

Monitor The Rankings Of Your Keywords

As part of your SEO strategy, you will no doubt be monitoring the status of the keywords that your target audience is generally searching for. As their popularity moves up and down, you’ll know which keywords to pay more attention to. When you have a good idea of the highest-ranked words, make sure that you invest only on the keywords that will lead to conversions of traffic into leads.

Watch Those Bounce Rates

The bounce rate is the percentage of visitors who visit your website and leave immediately after viewing the page they landed on. You’ll know your strategy is working well when your bounce rates are constantly getting lowered. Use techniques like optimizing fresh content to suit relevant search phrases. Using metadata to aptly describe your content for search engines to display will help as well.

Searches For Your Brand Get A Boost

As your SEO techniques get more and more effective, you will see that more and more people search for your content and your brand. This is conclusive proof of the effectiveness of the SEO techniques you’ve used, and can be checked easily through online features that tell you how often a particular phrase or keyword has been searched for.

You Understand How Search Engines Function

Vilampara media SEO toronto

As a person starting out in SEO techniques, you would’ve only had a cursory knowledge of how search engines work. As you keep chiseling away and honing your relevant skills, you will gradually become adept at understanding the “mind” of a search engine. Once you get a feel for this, you have probably utilized the right set of SEO techniques through sheer experience.

So, all you need to do is keep a watchful eye on your keywords, traffic, and referrals. Once you’ve checked off all the points mentioned in this article, you can be reasonably sure that your SEO strategy is working out for you. If these things don’t reflect immediately, don’t worry—just keep working at it, and you’ll definitely get there in time.