Blog : search engine ranking

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

The key to writing intriguing SEO-friendly content

The key to writing intriguing SEO-friendly content

Developing fresh content to attract a larger audience for your blog or website can be a real challenge. There are two major elements to think of while writing: how to make your article more entertaining in order to improve conversions and how to increase traffic. The majority of people use search engines, which is where most of your web traffic comes from. What you need to remember is that people come first while search-engine algorithms come second. Write articles that prove your point to readers instead of just writing content filled with keywords.

How to improve your content?

Before you get into how SEO content can boost your viewership, it’s important to brush up on your writing skills. Good writing can be learned and as a marketer, you need to convey your thoughts through interesting mediums and put them across differently to reach larger audiences. Here are a few tips that will help you boost your writing skills.

Be yourself:

This might be the most clichéd advice you could receive but it works. Add a unique touch to your brand by adding a little bit of humour and indulging in some quirky writing. Of course, you have to keep to the standards of the industry to some degree, for professionalism, but adding a little character to your content will take you a long way. This will encourage your readers to share, comment on, and eventually buy your product or service.

Be relatable:

When you’re trying to sell your ideas, there’s no point being theoretical by giving your audience boring case-studies as examples. You will lose your audience’s attention; you can, however, be engaging by giving them relatable examples. Find some interesting points of connection by using trending or pop-culture references to get your point across. These references are bound to interest them more than ordinary facts or confusing numbers.

Step into your audience’s shoes:

Make sure you use the right language while writing, stay away from any kind of jargon. Keep your content crisp and short, and break down hard-to-understand content. Add links to explain your point better and go through your articles again and again and remove what isn’t needed. The more on-point you are, the better your audience will be able to grasp information.

The Key To Writing Intriguing SEO-Friendly Content

How SEO content can boost your viewership

Now that you know how to keep your audience captivated, you need to work on increasing your audience. Optimizing your content for search engines is a proven way to boost viewership.

What exactly is SEO?

SEO is a method of optimizing your content for search engines in order to help it rank higher than content from other sites that target the same search terms.

Choose the best:

Without a proper keyword research, your SEO campaign cannot take off. Stick to picking specific keywords that are unique to your company and are easy as well as conversational. These keywords need to be included into your subject matter in a natural way and should gel well with the subject matter. Readers, especially those who spend a lot of time online, will notice if you’ve overloaded your content with keywords.

Camouflage:

Make the best use of your keywords by placing them in titles and subtitles. Use keywords based on their popularity. The most used keywords can be included in the title and you can also cleverly add them to your content. Ensure you camouflage the keywords in the article and ensure that the flow of the piece isn’t interrupted.

Pictures matter:

Use images in your content so that it pops up on image searches as well. Pictures also add character and break-up your content in a good way. Articles with plenty of pictures are bound to get more digital attention and are more likely to go viral.

Using these simple tips, you can boost your SEO ranking in no time; therefore you better the chances of improving your reputation as a quality content provider, which in time will increase the readership for your articles.

How Social Media Marketing Can Boost Your Business

How Social Media Marketing Can Boost Your Business

Few businesses recognize the privileges of using social media marketing as an effective tool. Most others regard it as a passing fancy, which will soon come to an end. The former are more likely to be profitable in the long run.

With its sudden burst into civilization, social media hasn’t given people the time to understand and utilize its potential. According to Social Media Examiner, 85% of small businesses are unable to recognize the best social media tools for their business. If you’re one of them, learn the ropes quickly, because social media provides benefits that you can only dream of.

Enhanced Brand Recognition

Your social media networks are channels to enhance your brand’s image. They make your content visible to existing and prospective customers. With social media, new customers can gain easy access to your brand, and you can increase its familiarity with those who already know about it. For example, a new Facebook user may only learn about your brand by stumbling upon it while surfing his/her newsfeed. An existing customer may feel a connection with your brand after seeing it multiple times on different social networks. This gives your brand more exposure, allowing it to grow.

Constant Interaction

People like talking to other people, and not to companies. Social media gives your brand a voice and a personality. Customers like that. They want a personal connection with your business, as this eases the flow of communication. This also allows you to receive instant feedback on any new changes that you’ve posted. You can use this information to tweak your processes for a better customer experience. Social media is also great for publicity.

For example, if a customer writes a complaint on your Twitter post, you can publicly apologize and make the changes necessary. Similarly, if you’re praised, you can thank your customer and recommend more products to them. This gives prospects the impression that you care about their opinion, and that’s very important to a potential customer.

Improved Search Engine Ranking

Systematic blog updates, stuffing articles with keywords, and links that direct users to your site aren’t enough to optimize your position on Google search. Search engines have begun to take social media presence into consideration while ranking websites. Being on social media conveys to the algorithms in a search engine that you’re legitimate, credible, and popular.

For instance, if your post is shared multiple times across different social media platforms, your ranking on Google goes up a notch. So it’s essential to have a social media presence if you want people to even take a glance at your website.

An Edge Over The Competition

Apart from the valuable information on your own business, social media lets you take a look at what your competitors are up to. By following what they’re doing and what customers are saying about them, you can figure out ways to differentiate your brand. Using information on your competition is a great way to offer your clients something that your rivals can’t.

Given these benefits, it’s surprising that only a few businesses invest time, effort, and the minuscule amount of money required to turn social media to their advantage. Remember that while you wait, your competitors are already on social media, possibly poaching a stream of customers that are, in reality, yours!