2017’s marketing world is a competitive space.
SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.
How It Works
It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.
SEO In Business Development
SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.
According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy. This is the era where the consumer is the boss; he knows what he needs, and how to get it.
How SEO Helps A Business
- Recognition as an authority in the virtual boundaries
- Engaging consumers
- Promotion of business
- Improvement of the position in the search engine
SEO Building Brands Through Social Media
Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition.
Working On Social Media
You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks.
The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher.
As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results.
The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.