Blog : social media marketing

Leading Canadian Social Media Marketing Influencers

Leading Canadian Social Media Marketing Influencers

Social Media marketing is a very powerful tool to convey messages. From news alerts to trending topics, social media has become the first choice to send out news. It can be very effective if used properly. It can equally cause damage if used improperly. 

But there are certain people who have mastered social media marketing and attracted a huge follower base just by being themselves. Following are the top 5 people that influence Canadian social media.  

Lilly Singh

Social Media Marketing

This Canadian personality brought herself into fame the moment she created a YouTube channel. Lilly Singh’s videos have got over 1.9 billion views. Better known as “Superwoman’, her username on YouTube, her channel has around 11 million subscribers. She is also one of the highest paid YouTube stars.  

She is ranked number one in 2017 in the entertainment category of Forbes Top Influencers list. Her videos include day to day stuff that people complain about and most of her videos feature herself in different characters. Her videos also include her meeting celebrities and famous personalities.  

Lauren Riihimaki 

 

Adding to the list of top social media influencers it’s Lauren Riihimaki. Born in Canada, she’s more popular by her username which is LaurDIY where DIY is the acronym for Do It Yourself. She is very popular for her Do It Yourself videos on YouTube that offer fashion advice. 

Lauren started to post on YouTube when she was at college. She reached 1 million subscribers in September 2014. Currently, she has more than 5 million subscribers.  

Furious Pete 

Peter Czerwinski, famously known as Furious Pete, is a Toronto-based YouTuber. What makes him different from other YouTubers is that he documents himself doing insane eating challenges. Some of them include eating 100 chicken nuggets as fast as he can. He also tours restaurants beating the records created there. 

Just watching his videos will make you hungry. His capacity to eat such a large amount will leave you shocked. He is someone who can keep you entertained in each of his videos.  

Andrew Knapp

 Andrew Knapp

 

Andrew has around 598,000 followers on Instagram. The reason behind his popularity is his little dog, called Momo. In most of the pictures he takes, his little dog is found hiding somewhere.  

Technically his dog is the reason for his fame, but his creativity in taking pictures definitely deserves credit. As of now, Andrew is working on a children’s book. He’s also worked with top brands like Volvo and Motorola.  

Matthew Santoro 

Matt is literally a know-it-all. He creates and publishes videos on YouTube that covers pretty much everything. His videos like top tens and amazing facts will leave you awestruck. If you want to impress someone, you can refer Matt’s videos to get information.  

Social media has become an incredible way to rise to fame without needing to go through traditional channels. Whatever your talent, there’s always a way to become famous and well known. It’s also a viable method of making a sizable income without having to work a regular day job. All it takes it a lot of effort, dedication, and tons of creativity.   

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

The past few years have taught us a lot about the effectiveness of social media. It is a very powerful tool if used correctly and to its fullest potential. Social media marketing blends traditional marketing styles with modern media to get your products and services out to the world 

It involves a process of innovation, creation, production and finally, communication. 

What Is Social Media Marketing? 

This is a process that raises the awareness of a brand through the medium of social media platforms.  

Social media is a savior for small and new businesses, levelling the playing field and letting them compete with larger firms with bigger budgets. A study concluded that around 78% of all small businesses use social media platforms to gain popularity and consumers. 

Marketing strategies on social media are tailored to fit the individual platform. Understanding them is crucial. For instance, Facebook is the most active on Fridays, and there are six different forms of communication on Twitter alone. 

The Rise Of The Video Generation 

Social Media Marketing

With potential customers/clients consuming so much video today, it would be a shame not to include videos on your social media marketing strategy. Here are few tips to enhance your video marketing skills. 

Keep It Story-Centric 

A video shouldn’t be centered on selling the product. It should be able to capture the highlights and captivate the audience emotionally. 

The Time Bomb 

Long video ads tend to get skipped instantly, unless they have a really good story line. If you don’t have that, make a shorter ad, but one that’s sufficiently captivating. A 10-second ad too can impact the viewers, so make the best of it.  

Videos become an added asset to your business. It becomes evident when there is 200-300% increase in click-through rates.  

Encouragement To Buy 

A video can alter the entire perspective of your buyers. Generally, purchases are made after viewing the videos of the desired products: these act as enhancing agents. 

 The Number Of Video Viewers 

About one third of the world’s population watches videos online, and get their information from them. Almost 63% of the world’s video-consuming population buy products after watching these videos. 

Fidget spinners, for examples, are simple toys. But did you know they are as popular as they are, because of the way they have been presented? Videos of people using those spinners have led to a frenzied fan following. 

All a video needs to be is creative and unique. Social media is a growing platform for marketing business as the investment costs are not that high and the turnout could be a bounty full! 

It might be high time you made an investment in social media marketing! 

Videos Help In Brand Recall 

Through videos, customers remember brands easily. Around 70% of the total population can recall the videos they have seen online. It follows that they’d remember your brand through a catchy video. 

Social Media Is Huge 

In fact, that might be a big understatement! 

If you ever happen to start an online fashion store, you could use Instagram to spread the word. It has both video and text features that enable you to describe the product. Clicking a picture of the product give an assured that there will be no case of ‘expectation versus reality.’ 

If people order things from you and they actually like it, they would definitely tell their friends about it. That way, your business grows even further.  

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

A smartphone is simply a mobile phone with an advanced operating system; it possesses the abilities of a personal computer operating system and the features of a mobile. The number of people who own a smartphone is constantly on the rise.

If you’re a business owner today, these are facts you absolutely need to be aware of.

Statista, in a study in 2015, estimated that there were 4.43 billion phone users in 2015. For 2016, it predicted an increase to 4.61 billion. The study further expected this number to reach 4.77 billion in 2017. In 2020, this is expected to increase to 6.1 billion (Ericsson Mobility Report).

Smartphone penetration in the following countries is as follows:

  • South Korea (88%)
  • Australia(77%)
  • Israel(74%)
  • USA(72%)
  • Spain(71%)

Developed Countries

CSomScore reports that the number of smartphone users in the US is 198.5 million.  According to the Consumer Intelligence Research Partners (CIRP), the number of iPhones in the US is 110 million. This would mean that there are around 250 million mobile subscribers, with iPhones making up 44 percent of the market.

Secondly, it is assumed that figures will touch the 80 percent threshold mark by March. This should increase with time. For populations under 40, penetration rates already exceed 80 and 90 percent.

Developing Countries

  • Turkey (+42 points), Malaysia (+34), Chile (+26) and Brazil (+26) have evidenced an increase of more than 25 points in smartphone ownership rates since 2013.
  • The country that boasts of the highest smartphone ownership rate is South Korea. Tanzania (11%), Uganda (4%) and Ethiopia (4%) are the countries with the lowest smartphone ownership rates.
  • In developing nations the number of people who have internet access has increased. According to a survey in 2014 and 2015, the following countries have shown an increase – Nigeria (+20 points), Ghana (+19) and China (+13).
  • In 20 nations men use the internet more than women. This is especially true in African nations. More men own a smartphone than women. The following countries have shown an increase in the number of men who use a smartphone – Mexico (+16), Nigeria (+13), Kenya (+12) and Ghana (+12).

Top Vendors

The leading 5 smartphone vendors according to IDC for Q4 2015:

  • Samsung (21.4%)
  • Apple (18.7%)
  • Huawei (8.1%)
  • Lenovo (5.1%)
  • Xiaomi (4.6%).
  • Other vendors (42.1% market share)

The leading US vendors (DeviceAtlas statistics for Q4 2015):

  • Apple (57.35%)
  • Samsung (10.36%)
  • Verizon (8.27%)
  • AT&T (4.31%)
  • LG (3.71%)

According to IDC the leading mobile operating systems in Q2 2015:

  • Android (82.8%)
  • iOS (13.9%)
  • Windows Phone (2.6%)
  • BlackBerry OS (0.3%)
  • Other operating systems (0.4%)

Some interesting facts from Google:

  • Users who check their phone on waking up – 68%
  • Users who have their phone beside them daily – 87%
  • Number of times people check their phones per day – 150 times per day
  • Number of minutes spent on a smartphone daily- 177 minutes

The coming decade is definitely going to see a boom in the smartphone market.  We’re undoubtedly  going to see new operating systems as well. It will be a wait that’s definitely worth it.

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.

Questions On Our Minds

Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?

Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.

Borrowing features from Snapshot seems to have worked for Facebook, though.

As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).

Snapchat is a messaging service for images and other media.

In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.

First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.

Facebook Features That Bear Resemblance to Snapchat

Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.

Instagram Stories Vs. Snapchat Stories

Snapchat Stories have been around since October 2013.

Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.

Facebook Messenger’s Camera Vs. Snapchat’s Camera

In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.

Facebook Original shows Vs. Snapchat Original Shows

Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.

So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.

 

A  Statistical Look At Video Marketing: Viewership Across Social Media Channels

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

In video marketing, we use videos to promote a brand, product or service. Examples of video marketing include viral videos, customer testimonials, videos from live events, how to videos, explainer videos, and corporate training videos.

The benefits of video marketing include increasing search engine ranking, conversions, click through rates and open rates. Video is cost-effective, and can reach your audience at any time. Video appeals to a person’s emotions, resulting in higher marketing efficiency than other mediums.

Online Video Marketing

  • By 2017, 74% of all online traffic will comprise of online videos. (KPCB). As online traffic increases, the share of online video also increases.
  • 52% of marketers think that videos are essential for brand awareness (WowMakers). More and more marketers are including videos in their branding as conversion rates increase when videos are used.
  • Conversion will increase by 80% if videos are included (EyeView). Conversion rates rise with every video inserted on a landing page.
  • Before visiting a store, almost 50% of internet users look for product or service-related videos (ThinkWithGoogle). Internet users are now more tech-savvy than before, and spend hours browsing online catalogues for the perfect item.
  • Online shoppers who look at videos are 1.81x more likely to purchase a product or service than non-viewers (DMB Adobe). Non-viewers are less likely to purchase a product than online viewers; they have no prior knowledge of the product they want to buy. Those that view demo videos, however, have a better knowledge of the product. This results in a likelier purchase.
  • As many as 4x customers would rather watch a video than read a review (Animoto). Most customers prefer to watch a video of a product than to read about it; they get to see the product up close. Various angles of the product can be seen as well. All this contributes to a quicker purchase. Merely reading about the product prevents the customer from getting to see the product up close.

Social Media Videos

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

  • Facebook boasts of 500 million video watchers a day (TubularInsights). Facebook today boasts of millions of users. This number increases daily. More than an hour of Facebook or YouTube videos a week is watched by 45% of its viewers. (WordStream).
  • 10 billion videos are watched by Snapchatters (AdWeek). Snapchat boasts of millions of users and billions of videos being watched daily.
  • Twitter boasts of 82% of its users being video watchers (Bloomberg). More than 3/4th of Twitters users watch video content on Twitter.
  • 43% of marketers would opt for video content over copy, but for the problem of cost and time(Buffer). Most marketers now prefer online video market promotion due to quick conversion rates and high search engine ranking.

Video marketing is thus a complete requirement for every business. It not only hikes sales but helps in customer retention as well.

 

How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Build A Better Customer Experience For Your Online Business With Social Media Marketing

Build A Better Customer Experience For Your Online Business With Social Media Marketing

Your customers are the most important part of your business. They love it when they get extra attention. Social media marketing can help improve your relationship with customers and generate sales. Here’s how you can use social media to get happy customers.

Have A Blog

Social Media Marketing Toronto

With a blog, you can post upcoming offers, discounts, and products and keep your customers informed. With some interesting articles and trendy posts, your blog will ultimately direct traffic back to your website, tempting customers to make a purchase. Make sure to update your blog at regular intervals and share links to other social media websites.

Facebook Page

Most people have an internet connection and use social networking sites like Facebook. With a Facebook page for your business, you can connect to a large number of customers, regardless of geographical boundaries.

Comments And Reviews

A review and comment section on your website will let your customers to list out the good and bad points about your products and services. This lets other potential customers to gauge the quality of your products and services. It also lets you improve on your business to better serve your customers. Answering a good review with a thank you lets the customer know that you are listening to them, and it makes them feel rewarded for shopping with you.

If you get a bad review, ask the customer what’s wrong. Find out what went wrong and ask them what you can do to fix the problem for them. Even if you can’t fix the problem, if you can make it a good experience for the customer, they’ll be tempted to shop with you again, since they want the kind of service that you’re willing to give them.

Conduct Polls

Social Media Marketing Toronto

The best way to find out your customers’ opinions about your product is by conducting polls. They are quick and encourage your customers to share ideas to improve your services in the future.

Reply Instantly

Whether it’s a good review or bad, when you reply quickly, it makes your customers feel that their opinions aren’t falling on deaf ears. With social media being a real time platform, instant replies get noticed. Never ignore negative reviews.

Address The Bad Reviews

When your customer posts a negative review, add your contact details so that your customer can address the issue with you directly. Discussing the issue on your website can discourage other customers from buying from you.

Thank Your Customers

The most important aspect that makes your customers come back to you is your gratitude towards their replies. This makes them realise that their response is valuable. That earns customer trust and loyalty.

Have A Dedicated Social Media Team

As your business grows, it’ll become difficult for you to have time to interact with customers. In that case, make sure you have a dedicated team for this purpose. Train them to post content that promotes your business and deal with complaints and negative reviews. A social media manager can also help you. This will keep your business constantly engaged with your customers and maintain a good relation with them.

With this, you should know how to manage your business on social media. It can be a valuable tool if you use it right. That’s why many companies invest so much time, money, and effort to ensure that their social media channels are always updated and constantly attended to.

 

Top Social Media Celebrity Posts — Social Media Marketing

Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also share behind-the-scene moments to promote themselves. Instagram has continued to be the most popular platform, with celebrities sharing photos and expressing themselves online to fans. It’s also used to promote material and even respond to controversies.

Let’s look at some of the top celebrity posts on Instagram, the posts that became famous (and infamous) and got the most number of likes and comments.

Instagram

Social Media Marketing

Selena Gomez’s Coke Post

With 4.4 million likes and 170,000 comments, Selena Gomez’s coke post is one the most liked posts on Instagram. Even after 5 months, it holds to its title with 1.5 million likes and 62,000 comments. She has been aptly named ‘Queen of Insta’ by her fans, a name that suits her perfectly.

Beyonce’s Pregnancy Post

 

Beyoncé’s post has earned almost 6.5 million likes on Instagram in only eight hours. This broke the previous record of Selena Gomez’s coke post. Beyonce announced her twin pregnancy with this post and surprised fans.

Taylor Swift’s Halloween Post

Balanced—that’s one word that suits Taylor Swift. She offers a bits and pieces of her private life to her fans on Instagram but  doesn’t share too much or too often.

Taylor made a post revealing her Deadpool costume, which she took from Ryan Reynolds on Halloween. This surprised a lot of her fans. There was also a post that wished Kennedy Raye on her birthday, who’s also a part of the frame.

Blake Lively and Beauty And The Beast

If there was one celebrity whose account flourished in 2016, Blake Lively takes the cake. She shared a lot more than others. Her account performed well during the  2016 Cannes Film Festival. She engaged with her fans and posted a number of Internet memes as well. In one of her posts, the actress shared an image of her wearing an outfit that resembled Belle’s dress from ‘Beauty and the Beast’. This won the hearts of her fans.

Britney Spear’s Salad Pic

 

Simply the best ever!!!!!!!

A post shared by Britney Spears (@britneyspears) on

Britney Spears has been known to be unpredictable. That’s why everyone loves her. She uploads stock-image photos as well as photos from her other accounts. Her images always come with a unique caption. The close-up pic of a Caprese salad with the caption ‘simply the best ever’ has been a fan favourite.

Gigi Hadid’s Cool Outfit

Gigi Hadid’s posts are an absolute delight on Instagram. Her aesthetic sense is consistent. The fact that she’s doesn’t try too hard to get her photos perfect makes her all the more popular. She has a life that anyone would envy. Although she could have made her Instagram account say ‘look how enviable my life is’, she avoids that. That earns her the admiration of her fans, since she tries to relate and bond with them.

Some other celebrities you can follow on Instagram are Katy Perry, Nina Dobrev, Rashida Jones, and Zendaya (check her app too) to name only a few.

Twitter

While it’s difficult to make a list of the best celebrity posts on Twitter, there are some that stand out. Some you should follow on Twitter are Rihanna, Justin Bieber, Lady Gaga, Katy Perry, Shakira, Taylor Swift, and Britney Spears.

Some of these celebrities share multiple updates a day and have millions of followers.