Blog : Social Media

Leading Canadian Social Media Marketing Influencers

Leading Canadian Social Media Marketing Influencers

Social Media marketing is a very powerful tool to convey messages. From news alerts to trending topics, social media has become the first choice to send out news. It can be very effective if used properly. It can equally cause damage if used improperly. 

But there are certain people who have mastered social media marketing and attracted a huge follower base just by being themselves. Following are the top 5 people that influence Canadian social media.  

Lilly Singh

Social Media Marketing

This Canadian personality brought herself into fame the moment she created a YouTube channel. Lilly Singh’s videos have got over 1.9 billion views. Better known as “Superwoman’, her username on YouTube, her channel has around 11 million subscribers. She is also one of the highest paid YouTube stars.  

She is ranked number one in 2017 in the entertainment category of Forbes Top Influencers list. Her videos include day to day stuff that people complain about and most of her videos feature herself in different characters. Her videos also include her meeting celebrities and famous personalities.  

Lauren Riihimaki 

 

Adding to the list of top social media influencers it’s Lauren Riihimaki. Born in Canada, she’s more popular by her username which is LaurDIY where DIY is the acronym for Do It Yourself. She is very popular for her Do It Yourself videos on YouTube that offer fashion advice. 

Lauren started to post on YouTube when she was at college. She reached 1 million subscribers in September 2014. Currently, she has more than 5 million subscribers.  

Furious Pete 

Peter Czerwinski, famously known as Furious Pete, is a Toronto-based YouTuber. What makes him different from other YouTubers is that he documents himself doing insane eating challenges. Some of them include eating 100 chicken nuggets as fast as he can. He also tours restaurants beating the records created there. 

Just watching his videos will make you hungry. His capacity to eat such a large amount will leave you shocked. He is someone who can keep you entertained in each of his videos.  

Andrew Knapp

 Andrew Knapp

 

Andrew has around 598,000 followers on Instagram. The reason behind his popularity is his little dog, called Momo. In most of the pictures he takes, his little dog is found hiding somewhere.  

Technically his dog is the reason for his fame, but his creativity in taking pictures definitely deserves credit. As of now, Andrew is working on a children’s book. He’s also worked with top brands like Volvo and Motorola.  

Matthew Santoro 

Matt is literally a know-it-all. He creates and publishes videos on YouTube that covers pretty much everything. His videos like top tens and amazing facts will leave you awestruck. If you want to impress someone, you can refer Matt’s videos to get information.  

Social media has become an incredible way to rise to fame without needing to go through traditional channels. Whatever your talent, there’s always a way to become famous and well known. It’s also a viable method of making a sizable income without having to work a regular day job. All it takes it a lot of effort, dedication, and tons of creativity.   

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

The past few years have taught us a lot about the effectiveness of social media. It is a very powerful tool if used correctly and to its fullest potential. Social media marketing blends traditional marketing styles with modern media to get your products and services out to the world 

It involves a process of innovation, creation, production and finally, communication. 

What Is Social Media Marketing? 

This is a process that raises the awareness of a brand through the medium of social media platforms.  

Social media is a savior for small and new businesses, levelling the playing field and letting them compete with larger firms with bigger budgets. A study concluded that around 78% of all small businesses use social media platforms to gain popularity and consumers. 

Marketing strategies on social media are tailored to fit the individual platform. Understanding them is crucial. For instance, Facebook is the most active on Fridays, and there are six different forms of communication on Twitter alone. 

The Rise Of The Video Generation 

Social Media Marketing

With potential customers/clients consuming so much video today, it would be a shame not to include videos on your social media marketing strategy. Here are few tips to enhance your video marketing skills. 

Keep It Story-Centric 

A video shouldn’t be centered on selling the product. It should be able to capture the highlights and captivate the audience emotionally. 

The Time Bomb 

Long video ads tend to get skipped instantly, unless they have a really good story line. If you don’t have that, make a shorter ad, but one that’s sufficiently captivating. A 10-second ad too can impact the viewers, so make the best of it.  

Videos become an added asset to your business. It becomes evident when there is 200-300% increase in click-through rates.  

Encouragement To Buy 

A video can alter the entire perspective of your buyers. Generally, purchases are made after viewing the videos of the desired products: these act as enhancing agents. 

 The Number Of Video Viewers 

About one third of the world’s population watches videos online, and get their information from them. Almost 63% of the world’s video-consuming population buy products after watching these videos. 

Fidget spinners, for examples, are simple toys. But did you know they are as popular as they are, because of the way they have been presented? Videos of people using those spinners have led to a frenzied fan following. 

All a video needs to be is creative and unique. Social media is a growing platform for marketing business as the investment costs are not that high and the turnout could be a bounty full! 

It might be high time you made an investment in social media marketing! 

Videos Help In Brand Recall 

Through videos, customers remember brands easily. Around 70% of the total population can recall the videos they have seen online. It follows that they’d remember your brand through a catchy video. 

Social Media Is Huge 

In fact, that might be a big understatement! 

If you ever happen to start an online fashion store, you could use Instagram to spread the word. It has both video and text features that enable you to describe the product. Clicking a picture of the product give an assured that there will be no case of ‘expectation versus reality.’ 

If people order things from you and they actually like it, they would definitely tell their friends about it. That way, your business grows even further.  

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

A smartphone is simply a mobile phone with an advanced operating system; it possesses the abilities of a personal computer operating system and the features of a mobile. The number of people who own a smartphone is constantly on the rise.

If you’re a business owner today, these are facts you absolutely need to be aware of.

Statista, in a study in 2015, estimated that there were 4.43 billion phone users in 2015. For 2016, it predicted an increase to 4.61 billion. The study further expected this number to reach 4.77 billion in 2017. In 2020, this is expected to increase to 6.1 billion (Ericsson Mobility Report).

Smartphone penetration in the following countries is as follows:

  • South Korea (88%)
  • Australia(77%)
  • Israel(74%)
  • USA(72%)
  • Spain(71%)

Developed Countries

CSomScore reports that the number of smartphone users in the US is 198.5 million.  According to the Consumer Intelligence Research Partners (CIRP), the number of iPhones in the US is 110 million. This would mean that there are around 250 million mobile subscribers, with iPhones making up 44 percent of the market.

Secondly, it is assumed that figures will touch the 80 percent threshold mark by March. This should increase with time. For populations under 40, penetration rates already exceed 80 and 90 percent.

Developing Countries

  • Turkey (+42 points), Malaysia (+34), Chile (+26) and Brazil (+26) have evidenced an increase of more than 25 points in smartphone ownership rates since 2013.
  • The country that boasts of the highest smartphone ownership rate is South Korea. Tanzania (11%), Uganda (4%) and Ethiopia (4%) are the countries with the lowest smartphone ownership rates.
  • In developing nations the number of people who have internet access has increased. According to a survey in 2014 and 2015, the following countries have shown an increase – Nigeria (+20 points), Ghana (+19) and China (+13).
  • In 20 nations men use the internet more than women. This is especially true in African nations. More men own a smartphone than women. The following countries have shown an increase in the number of men who use a smartphone – Mexico (+16), Nigeria (+13), Kenya (+12) and Ghana (+12).

Top Vendors

The leading 5 smartphone vendors according to IDC for Q4 2015:

  • Samsung (21.4%)
  • Apple (18.7%)
  • Huawei (8.1%)
  • Lenovo (5.1%)
  • Xiaomi (4.6%).
  • Other vendors (42.1% market share)

The leading US vendors (DeviceAtlas statistics for Q4 2015):

  • Apple (57.35%)
  • Samsung (10.36%)
  • Verizon (8.27%)
  • AT&T (4.31%)
  • LG (3.71%)

According to IDC the leading mobile operating systems in Q2 2015:

  • Android (82.8%)
  • iOS (13.9%)
  • Windows Phone (2.6%)
  • BlackBerry OS (0.3%)
  • Other operating systems (0.4%)

Some interesting facts from Google:

  • Users who check their phone on waking up – 68%
  • Users who have their phone beside them daily – 87%
  • Number of times people check their phones per day – 150 times per day
  • Number of minutes spent on a smartphone daily- 177 minutes

The coming decade is definitely going to see a boom in the smartphone market.  We’re undoubtedly  going to see new operating systems as well. It will be a wait that’s definitely worth it.

How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Build A Better Customer Experience For Your Online Business With Social Media Marketing

Build A Better Customer Experience For Your Online Business With Social Media Marketing

Your customers are the most important part of your business. They love it when they get extra attention. Social media marketing can help improve your relationship with customers and generate sales. Here’s how you can use social media to get happy customers.

Have A Blog

Social Media Marketing Toronto

With a blog, you can post upcoming offers, discounts, and products and keep your customers informed. With some interesting articles and trendy posts, your blog will ultimately direct traffic back to your website, tempting customers to make a purchase. Make sure to update your blog at regular intervals and share links to other social media websites.

Facebook Page

Most people have an internet connection and use social networking sites like Facebook. With a Facebook page for your business, you can connect to a large number of customers, regardless of geographical boundaries.

Comments And Reviews

A review and comment section on your website will let your customers to list out the good and bad points about your products and services. This lets other potential customers to gauge the quality of your products and services. It also lets you improve on your business to better serve your customers. Answering a good review with a thank you lets the customer know that you are listening to them, and it makes them feel rewarded for shopping with you.

If you get a bad review, ask the customer what’s wrong. Find out what went wrong and ask them what you can do to fix the problem for them. Even if you can’t fix the problem, if you can make it a good experience for the customer, they’ll be tempted to shop with you again, since they want the kind of service that you’re willing to give them.

Conduct Polls

Social Media Marketing Toronto

The best way to find out your customers’ opinions about your product is by conducting polls. They are quick and encourage your customers to share ideas to improve your services in the future.

Reply Instantly

Whether it’s a good review or bad, when you reply quickly, it makes your customers feel that their opinions aren’t falling on deaf ears. With social media being a real time platform, instant replies get noticed. Never ignore negative reviews.

Address The Bad Reviews

When your customer posts a negative review, add your contact details so that your customer can address the issue with you directly. Discussing the issue on your website can discourage other customers from buying from you.

Thank Your Customers

The most important aspect that makes your customers come back to you is your gratitude towards their replies. This makes them realise that their response is valuable. That earns customer trust and loyalty.

Have A Dedicated Social Media Team

As your business grows, it’ll become difficult for you to have time to interact with customers. In that case, make sure you have a dedicated team for this purpose. Train them to post content that promotes your business and deal with complaints and negative reviews. A social media manager can also help you. This will keep your business constantly engaged with your customers and maintain a good relation with them.

With this, you should know how to manage your business on social media. It can be a valuable tool if you use it right. That’s why many companies invest so much time, money, and effort to ensure that their social media channels are always updated and constantly attended to.

 

Top Social Media Celebrity Posts — Social Media Marketing

Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also share behind-the-scene moments to promote themselves. Instagram has continued to be the most popular platform, with celebrities sharing photos and expressing themselves online to fans. It’s also used to promote material and even respond to controversies.

Let’s look at some of the top celebrity posts on Instagram, the posts that became famous (and infamous) and got the most number of likes and comments.

Instagram

Social Media Marketing

Selena Gomez’s Coke Post

With 4.4 million likes and 170,000 comments, Selena Gomez’s coke post is one the most liked posts on Instagram. Even after 5 months, it holds to its title with 1.5 million likes and 62,000 comments. She has been aptly named ‘Queen of Insta’ by her fans, a name that suits her perfectly.

Beyonce’s Pregnancy Post

 

Beyoncé’s post has earned almost 6.5 million likes on Instagram in only eight hours. This broke the previous record of Selena Gomez’s coke post. Beyonce announced her twin pregnancy with this post and surprised fans.

Taylor Swift’s Halloween Post

Balanced—that’s one word that suits Taylor Swift. She offers a bits and pieces of her private life to her fans on Instagram but  doesn’t share too much or too often.

Taylor made a post revealing her Deadpool costume, which she took from Ryan Reynolds on Halloween. This surprised a lot of her fans. There was also a post that wished Kennedy Raye on her birthday, who’s also a part of the frame.

Blake Lively and Beauty And The Beast

If there was one celebrity whose account flourished in 2016, Blake Lively takes the cake. She shared a lot more than others. Her account performed well during the  2016 Cannes Film Festival. She engaged with her fans and posted a number of Internet memes as well. In one of her posts, the actress shared an image of her wearing an outfit that resembled Belle’s dress from ‘Beauty and the Beast’. This won the hearts of her fans.

Britney Spear’s Salad Pic

 

Simply the best ever!!!!!!!

A post shared by Britney Spears (@britneyspears) on

Britney Spears has been known to be unpredictable. That’s why everyone loves her. She uploads stock-image photos as well as photos from her other accounts. Her images always come with a unique caption. The close-up pic of a Caprese salad with the caption ‘simply the best ever’ has been a fan favourite.

Gigi Hadid’s Cool Outfit

Gigi Hadid’s posts are an absolute delight on Instagram. Her aesthetic sense is consistent. The fact that she’s doesn’t try too hard to get her photos perfect makes her all the more popular. She has a life that anyone would envy. Although she could have made her Instagram account say ‘look how enviable my life is’, she avoids that. That earns her the admiration of her fans, since she tries to relate and bond with them.

Some other celebrities you can follow on Instagram are Katy Perry, Nina Dobrev, Rashida Jones, and Zendaya (check her app too) to name only a few.

Twitter

While it’s difficult to make a list of the best celebrity posts on Twitter, there are some that stand out. Some you should follow on Twitter are Rihanna, Justin Bieber, Lady Gaga, Katy Perry, Shakira, Taylor Swift, and Britney Spears.

Some of these celebrities share multiple updates a day and have millions of followers.

5 Social Media Trends Of 2017

5 Social Media Trends Of 2017

When it comes to trends, it’s not easy to predict the social media landscape. Nonetheless, here are some trends we believe will dominate the year 2017 in the social world.

Social media is ever changing and what makes it even more captivating is that there is no lack of surprises in this industry—while newer technology has the power to change the social game, an old idea can suddenly go viral. There is always a lot of exciting activity every year, and this year is going to be no different.

Live Video Content Will Become More Popular

Live video content became very popular in 2016, and this popularity is likely to increase. Many streaming sites have become popular; Twitter’s Periscope and Facebook Live being on the top. YouTube has also recently launched a live video feature for users with more than 10,000 subscribers. Instagram is testing their live video option and they are of course, not the only ones doing so.

Live video content is more engaging than content in any other format and is responsible for a lot of growth on various social media platforms including Facebook. Facebook has placed a massive thrust in this area and is working hard to gain a strong foothold amongst users watching videos online.

Social Messaging

Users seem to prefer social networking to social networks. Facebook messenger, WhatsApp, WeChat, and Viber together have more users than the social networks: Instagram, Facebook, Linkedin, and Twitter.

Sending private messages is the preferred way of communication among millennials. An estimated two billion millennials will be using over-the-top messaging apps by the end of 2018, as they prefer the transparency and personal touch that is only possible with one-on-one communication.

Eliminating Fake News

5 Social Media Trends Of 2017

There has been a rise in ‘fake news’ content on various sites that publish inaccurate information regarding current issues, mainly to attract users as a form of click-bait. And the world saw the worst during the US presidential election. Fake news about both Hillary Clinton and Donald Trump was widely circulated on sites like Facebook, Twitter, and other sites.

More and more youngsters are turning to social media as their only news source as opposed to newspaper and TV channels. And so, Facebook has already started taking steps to stop the circulation of fake news and other sites are expected to follow suit.

Virtual Reality

Augmented and virtual reality started to take off from 2016 and many tech businesses started investing in this sector.

Pokemon Go became a sensation in 2016 and it’s the biggest example of augmented reality. All the social media platforms are expected to join the virtual reality bandwagon in 2017. Facebook has already confirmed that they are experimenting with the idea of augmented reality. They acquired Masquerade, a selfie and live filter app for live streaming video, which is the biggest proof of that fact.

Artificial Intelligence

Artificial intelligence is predicted to be a game changer for the year 2017.

Chatbots have the ability to converse with users and while Facebook already has them integrated into its messenger app, many businesses are also using them to converse with customers and solve their queries. They soon will be used to nurture leads and bring in conversions and sales.

Although it may seem like change is the only constant factor in social media, it has now become more important than ever for businesses to adapt, connect, and engage socially with consumers over the Internet.

Here’s to looking forward to an exciting year ahead!

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.