Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.
Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.
Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.
Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.
Here Are The Most Popular Hashtags On Instagram
- #love – 143,817,139 photos
- #instagood – 97,570,915 photos
- #me – 80,693,198 photos
- #tbt – 75,411,509 photos
- #cute – 75,047,873 photos
- #photooftheday – 70,995,806 photos
- #instamood – 64,925,462 photos
- #beautiful – 54,570,181 photos
- #picoftheday – 53,776,027 photos
- #igers – 52,997,258 photos
How To Use Hashtags For Your Business
Hold Contests And Market Your Business
Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.
Use The #FF For Networking
This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.
Try Simple Twitter Chatting
You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.
Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.
Build your network by meeting Important People
If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.
Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.
Use Common Word/Topics And Convert Them To Hashtags
There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.
Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.
Use Competitive Intelligence Services
You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.