Blog : Video Content

Why Filming Corporate Events Is A Great Idea – Video Marketing

Why Filming Corporate Events Is A Great Idea – Video Marketing

Most companies have events happening throughout the year. If your company is involved in many charities, and/or keeps employees happy with events and outings, it is time you showcase it to the world through video marketing.

Capturing company events can be very useful in increasing the PR (Public Relations) of your business. Showing the proactive steps you have taken to improve the work environment for your employees is bound to attract more clients and potential employees. If people are made aware of your contribution to the society, it will throw more goodwill your way.  

 There are many creative ways in which you can use the captured footage to your advantage. Using it for your company video will add a personal touch to the latter.  

Here are a few reasons you should get started immediately. 

Reason 1: Showcase Your Company Profile 

The captured video will work help create a good impression of the company.  

You can capture celebrations, functions, events like New Year’s eve and Christmas on camera to show how diverse your company is. A fun work environment is sure to keep the employees happy, and they are bound to get better results.  

This is a well-known fact, and you can use it to boost your company profile. 

Reason 2: Encourage Clients To Work With You 

You can keep your existing clients informed about the events through your website page, blog or newsletter. What better way than with a video of you and your company? This will assure them that you are a well-established company with satisfied employees.  

Reason 3: A Boost For Employees 

Apart from the advantage of increasing the PR of your company, an outing is sure to encourage your employees. It will energize them to get back to work with a fresh and focused mind. It is also a good way to appreciate their efforts for all the hard work they put in.  

Team outings and other team events will also help your employees interact outside the office. This can contribute to improving their work relationship as well. A video of the same works to your advantage. 

Reason 4: Attracts Prospective Clients And Customers 

Using the footage taken during company events will attract more clients and customers. If you have a fun and productive environment, you are sure to create enough publicity to attract the attention of prospective customers.  

With employees that are happy with their work life, the video—and their reviews—will get the attention of talented applicants. 

Reason 5: Serves As Virtual Memory Lane 

If you have all your company events on film, it can be beneficial for you in the long run. If you have the recordings of when you started the company, it can be used in your current ad campaign. The events you capture now will serve as a reminder few years down the lane. 

If you don’t already capture company events, outings, and charities, get started today. You will find the recordings very useful both now and in the future.  

 

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

The past few years have taught us a lot about the effectiveness of social media. It is a very powerful tool if used correctly and to its fullest potential. Social media marketing blends traditional marketing styles with modern media to get your products and services out to the world 

It involves a process of innovation, creation, production and finally, communication. 

What Is Social Media Marketing? 

This is a process that raises the awareness of a brand through the medium of social media platforms.  

Social media is a savior for small and new businesses, levelling the playing field and letting them compete with larger firms with bigger budgets. A study concluded that around 78% of all small businesses use social media platforms to gain popularity and consumers. 

Marketing strategies on social media are tailored to fit the individual platform. Understanding them is crucial. For instance, Facebook is the most active on Fridays, and there are six different forms of communication on Twitter alone. 

The Rise Of The Video Generation 

Social Media Marketing

With potential customers/clients consuming so much video today, it would be a shame not to include videos on your social media marketing strategy. Here are few tips to enhance your video marketing skills. 

Keep It Story-Centric 

A video shouldn’t be centered on selling the product. It should be able to capture the highlights and captivate the audience emotionally. 

The Time Bomb 

Long video ads tend to get skipped instantly, unless they have a really good story line. If you don’t have that, make a shorter ad, but one that’s sufficiently captivating. A 10-second ad too can impact the viewers, so make the best of it.  

Videos become an added asset to your business. It becomes evident when there is 200-300% increase in click-through rates.  

Encouragement To Buy 

A video can alter the entire perspective of your buyers. Generally, purchases are made after viewing the videos of the desired products: these act as enhancing agents. 

 The Number Of Video Viewers 

About one third of the world’s population watches videos online, and get their information from them. Almost 63% of the world’s video-consuming population buy products after watching these videos. 

Fidget spinners, for examples, are simple toys. But did you know they are as popular as they are, because of the way they have been presented? Videos of people using those spinners have led to a frenzied fan following. 

All a video needs to be is creative and unique. Social media is a growing platform for marketing business as the investment costs are not that high and the turnout could be a bounty full! 

It might be high time you made an investment in social media marketing! 

Videos Help In Brand Recall 

Through videos, customers remember brands easily. Around 70% of the total population can recall the videos they have seen online. It follows that they’d remember your brand through a catchy video. 

Social Media Is Huge 

In fact, that might be a big understatement! 

If you ever happen to start an online fashion store, you could use Instagram to spread the word. It has both video and text features that enable you to describe the product. Clicking a picture of the product give an assured that there will be no case of ‘expectation versus reality.’ 

If people order things from you and they actually like it, they would definitely tell their friends about it. That way, your business grows even further.  

What You Need To Know About The Types Of Video Content Marketing

What You Need To Know About The Types Of Video Content Marketing

Customers are always looking to be educated about their buying decisions; there are millions of choices out there. So, how do you influence a customer to buy your product and/or service? How do you create content that will boost your sales?

That’s where video content marketing comes in.

What Is Video Marketing?

Videos are ideal marketing tools tools that explain ideas and concepts, increase audience retention, and cause an increase of 97% in purchase intent.

Video content marketing is attractive, engaging, and effective at converting viewers into customers. Videos educate your customers and encourage them to make purchase decisions quicker and faster.

52% of marketers believe that video marketing is effective for brand awareness (WowMakers). 65% of businesses write a blog or two in a week, but deploy only a video per quarter. There’s a scope for a whole lot more of video content.

However, you must ask yourself a few questions once you decide on making a video:

  • What kind of videos are out there?
  • What kind would suit my business best?
  • What kind of videos should I create?

The type of content that goes into your video determines whether your buyer makes a purchase. Here are a few types of video content you can use in your marketing strategies:

  • Personalized Videos

When brands add a personal touch to their marketing videos, they make their audience feel special.

  • Demonstration Videos

At this stage, your potential customers are on the verge of making a purchase.

This is the point at which you can effectively convert potential leads. Here, potential customers will analyze your products’ features, advantages and disadvantages. An option for demo videos is a recorded screen share with narration and/or subtitles. A demo video typically runs up to 10 minutes.

  • 360° Experience Videos

360° videos are a novel concept that can provide a stunning new experience for your customers. Using E Commerce’s new darling, you can introduce product features, provide sneak peeks at a launch, and more.

Either way, you are bound to convert purchase leads into actual purchases.

  • Animation Videos

With animation, you get visual and emotional stimulation. YouTube has more than a billion users. Short, fun Youtube videos are just the thing to induce your customers to buy your product.

  • Testimonials

Testimonial videos showcase your product, and build trust and credibility among your users. You tell your buyers why people chose you over your competitors. Testimonials can be taken from anywhere: during a trade event, after a launch, etc. A little on the costly side, testimonial videos are still a must-have content form.

  • FAQ Videos

If your potential leads are looking for answers to any questions they may have before they buy, this is the place to quell their fears.

With 139% more brand impact, you should definitely opt for video content to hike sales and lead conversions significantly.

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos are the next big thing when it comes to content marketing online. Currently, infographics are the most shared graphic content, but videos are fast catching up. Research by Cisco suggests that 69% of internet traffic next year will be video. This can range anywhere from the cat videos that we all know and love, to viral marketing videos that sell products without consumers even realizing it.

Power Of Storytelling

Storytelling has proven to be the most powerful approach to content marketing. That’s why video is gaining traction so quickly. Videos combine visual and auditory elements to create truly engaging and compelling stories. This leads to better sales of any product that’s being promoted.

This emotional connection has already proven to be essential to strike a chord with consumers. More brands are using videos for brand building, marketing and even cataloguing.

This is obvious from the fact that the budget for online video has been increasing every year, with some companies at a rate of 43%. There will be a surge in online video content on all major platforms like Youtube Vimeo, Instagram, and Flickr.

Videos For Catalogues

Videos aren’t just for branding and marketing. They also help with sales. 64% percent of consumers are likely to buy a product once they’ve watched a video about it. That’s why latest e-commerce websites are putting up short videos on their catalogues. This can help you drive the product home and help the customer decide on a purchase.

Retention

A landing page is the most important page on a website. Websites, through data analytics, have realised that having a video on a landing page makes the user spend 88% more time on the website. This increases the chance of sales and also drastically reduces the bounce rate.

Shareability

Due to public platforms like Youtube, the content only has to be creative to be successful. It’s shared and re-shared by people and companies. This makes it a much more cost effective method than playing ads through traditional media.

Youtube gets a whopping 1 billion unique visits every month. Millions of people can be reached at the production cost of one video. That’s the core reason of the success behind video based marketing.

TV vs Online

 

Brands have begun to shift their focus from TV to online advertising. In a study by the Interactive Advertising Bureau, out of 300 companies, two-thirds spend their budget towards online marketing. That’s a lot more than what’s being spent on TV commercials. This is because they can clearly see that there’s a lot more reach when it comes to advertising online than on traditional TV.

On the customer’s side, this upsurge is fueled by the rapid growth in video technology. Millions of people use smartphones and camcorders every day to create content. These change make it easy for regular people and professionals to create high-quality videos.

Videos are one of the best mediums for advertising. It’s a great time for digital marketing agencies that produce video content, since more brands are realising the power of this format. With technology, feasibility, and skills in place, videos are set to be the future of marketing.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

Video Marketing Toronto

Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Video Marketing Toronto
YouTube launched its live video marketing streaming feature for desktops six years back in 2011. The year 2017 saw the maximum number of political live streams, like the US Presidential debate. With that, YouTube launched live streaming video feature for their app.

YouTube published the launch of a 360-degree live streaming video feature for their app. This has 4K video quality in their official blog recently. The entire world is finding ways to leverage benefits with it.

But not everyone can use it. You need to have a channel with at least 10,000 subscribers to use this new live video feature in your mobile app. As YouTube has said on their blog, remaining users will gain access to it soon.

Needless to say, YouTube is late in launching this feature when compared to Periscope and Facebook. But, with the number of users it has, and the fact that YouTube is the most popular video-sharing website, companies and individuals can make the most of it.

YouTube Live Streaming App

Video Marketing Toronto

Built into the app, this feature is easy to use and have all the features of regular YouTube videos. Open YouTube, touch the capture button, and you’re live.

Your videos are protected from unauthorized use. Users can find your video from search, playlist, or recommendation—just like regular videos.

To stream live videos, confirm that your channel is verified. You won’t be able to stream live videos, if your account has been restricted in the past 90 days. Go to the Live Streaming option, type a title, take a picture for the thumbnail, and go live.

Super Chat

To help monetize live streams, YouTube has also launched Super Chat along with the live streaming feature. Super Chat is a paid instant comment or message that viewers can buy and send to broadcasters.

YouTube will highlight the comment and pin it at the top of the comment box for at least five hours. This feature is available for broadcasters in 20 countries and viewers in 40 countries.

They’re replacing their old feature Fan Funding, where viewers could make voluntary payments to support artists, with Super Chat. This feature will help artists and creators to generate revenue through YouTube.

Live Streaming Benefits

Small and medium-sized businesses will benefit from this feature. They can engage with their audiences in real-time and share valuable information.

Live streaming videos help attract a bigger audience. Real-time videos are engaging and foster online interaction with potential clients and customers. Customers can easily connect to events like product launches, rallies, a concert, and expos. A large number of viewers watch your video simultaneously. This makes it a social experience by itself.

But to reap the benefits of live video streaming, you need a good number of viewers. Also, it’s important that you put in the required effort to let people know that you’re going live. Promoting the event, even when it has gone live, is also important. Once the video ends, promote the video archive as well. This is for people couldn’t tune in at the time. If they like what they see, they’re likely to see your other videos too.

Importance Of A Video Content Strategy

Importance Of A Video Content Strategy

People’s attention spans are becoming shorter day by day – Internet users today prefer watching videos when compared to reading content. While reading on the web is never going to become obsolete, the popularity of videos is likely to grow manifold. This is why every business needs a video content strategy.

What happens when you come across a video post while scrolling through your Facebook timeline? You wait and watch even if it’s just for a fraction of second. A video can capture attention like no other types of media and you probably just need to see the stats to believe it.

By the end of 2017, videos are projected to account for more than 69% of consumer traffic, while video-on-demand traffic is touted to triple. Every single brand starting from Nike to Amazon is using a strong video content strategy to reach out to customers and increase their conversions and sales. And there are many reasons why they are doing so. Some of them are:

Videos Grab Attention

Videos can do beyond what images and texts can. Images capture attention in the way that text cannot. However, they cannot hold a user’s attention for a long time. Once you see an image, you most likely will not come back to it. On the other hand, texts are able to hold attention as you need to read it and this process takes time, leading to greater engagement.

Videos offer both of these—they capture attention just like images do, while also holding your attention for the entire time frame.

Better Reach

Videos are peerless when it comes to potential reach. YouTube has more than one billion new visitors every month. This number is higher than any other social media platforms apart from Facebook.

Importance Of A Video Content Strategy

Improved Communication

Your company’s culture, message, mission, and objectives are some of the things that you want to convey to your audience. And a video is the best way to do it. With images and texts, there is a chance of misinterpretation. However, with a video, you have a better control on what you want your audience to understand as you have a more capable medium.

Better Results

The success stories of video are many. Videos are naturally engaging and offer content that is easy to digest for consumers. The production cost involved in making a video has also fallen significantly over time, allowing small businesses to join the video bandwagon. Use of graphics and annotations to make the videos more interactive and informative is a norm. Innovative campaigns can go viral and work wonders for a brand, even if the video is a low-budget animated video advertisement!

Easy To Track

With video analytics, it’s extremely easy to track how your video content strategy is working and what changes you need to make from time to time. Customizing the content is also easy and you can do as required.

You can know where the exact drop-off point is, where and how often your videos are being shared, how many viewers are watching your video, who your audience is, and so much more.

If you’re still not using a video content strategy, you’re missing out on all of the action. A really well-made video can transform your web presence instantaneously, bringing you more customers than you even imagined possible.