Blog : Video Production Toronto

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Video Marketing Toronto
YouTube launched its live video marketing streaming feature for desktops six years back in 2011. The year 2017 saw the maximum number of political live streams, like the US Presidential debate. With that, YouTube launched live streaming video feature for their app.

YouTube published the launch of a 360-degree live streaming video feature for their app. This has 4K video quality in their official blog recently. The entire world is finding ways to leverage benefits with it.

But not everyone can use it. You need to have a channel with at least 10,000 subscribers to use this new live video feature in your mobile app. As YouTube has said on their blog, remaining users will gain access to it soon.

Needless to say, YouTube is late in launching this feature when compared to Periscope and Facebook. But, with the number of users it has, and the fact that YouTube is the most popular video-sharing website, companies and individuals can make the most of it.

YouTube Live Streaming App

Video Marketing Toronto

Built into the app, this feature is easy to use and have all the features of regular YouTube videos. Open YouTube, touch the capture button, and you’re live.

Your videos are protected from unauthorized use. Users can find your video from search, playlist, or recommendation—just like regular videos.

To stream live videos, confirm that your channel is verified. You won’t be able to stream live videos, if your account has been restricted in the past 90 days. Go to the Live Streaming option, type a title, take a picture for the thumbnail, and go live.

Super Chat

To help monetize live streams, YouTube has also launched Super Chat along with the live streaming feature. Super Chat is a paid instant comment or message that viewers can buy and send to broadcasters.

YouTube will highlight the comment and pin it at the top of the comment box for at least five hours. This feature is available for broadcasters in 20 countries and viewers in 40 countries.

They’re replacing their old feature Fan Funding, where viewers could make voluntary payments to support artists, with Super Chat. This feature will help artists and creators to generate revenue through YouTube.

Live Streaming Benefits

Small and medium-sized businesses will benefit from this feature. They can engage with their audiences in real-time and share valuable information.

Live streaming videos help attract a bigger audience. Real-time videos are engaging and foster online interaction with potential clients and customers. Customers can easily connect to events like product launches, rallies, a concert, and expos. A large number of viewers watch your video simultaneously. This makes it a social experience by itself.

But to reap the benefits of live video streaming, you need a good number of viewers. Also, it’s important that you put in the required effort to let people know that you’re going live. Promoting the event, even when it has gone live, is also important. Once the video ends, promote the video archive as well. This is for people couldn’t tune in at the time. If they like what they see, they’re likely to see your other videos too.

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

Digital Marketing in 2016: What to Expect

Digital Marketing in 2016: What to Expect

Digital marketing has seen a lot of changes over the past few years. Some of them became big hits while others took big “hits” and ultimately fizzled out into obscurity. As the tech boom continues, there’s surely going to be a lot of mutations in the marketing DNA. You’re looking at email campaigns, social media campaigns, apps—well, the list is endless—and every segment is bound to evolve or face extinction.

2016 beckons, and there you are predicting what segment of digital media marketing is going to witness a change and who will the new players be to replace the dilapidated. Well, here are a few possibilities you must take note of.

1. The Rise of Cellulars

Everything’s going mobile: food, entertainment, health services, and even romance! Like ants drawn to sugar, businesses all over the world have been putting down their sweet services in the form of apps. You already know that PC/laptop traffic has been overrun by cellular traffic. And with mobile users increasing day-by-day, brands have been pushing to imprint their existence in the mobile universe. If you’re doing the same with your brand, focus on the balance between usability and look. Cellular devices are pretty nowadays, so your app cannot lack in demeanour but has to work like magic!

2. The Video Scenario

Adverts are on the rise on channels like YouTube, Twitter, and Facebook because millions flock to socialize or get entertained. With the rise of internet users every day, marketers have understood that their campaigns produce better results than television adverts. With Google set to reveal video adverts in their search engine results page, digital marketing is going to elevate to a whole new level in 2016. Marketers have also been actively involved in promoting interactive video campaigns and adverts to fish for customers, and this feature is set to continue into 2016.

3. Your Personal Digital Assistant

Digital assistant was a hit in 2015 because people have been too lazy to type when they exploit the search engine. The audio search toolbar has been incorporated into Google’s search engine, and that has fired marketers to rank atop Google’s search results page. But, it’s not as simple as it sounds. Ranking high in search results demands quality content with the inclusion of being unique. So, marketers are surely going to invest in the creation of idiosyncratic content that’ll see their brand/service(s) land high in the SERP.

4. Big Data—A Treasure Trove

Big data is simply like a sunken ship laden with treasure—the path to it is treacherous, but once captured, the riches are insurmountable. Therefore, brands have been laying emphasis on the mining and categorization of data because it aids decision making and provides business insights. An analyst with experience in handling large amounts of data is therefore in demand because they can eat it up with ease and spit-out business intelligence that is essential for propelling content and distribution.

These are only a few pointers that’ll hit digital marketing in 2016 creating ripples in the tech industry. Wearables, bitcoins, and augmented reality are a few other usurpers bound to change the reality of marketing on the world wide web. Let’s wait and see what makes the cut!