Blog : Vilampara Media

Why Filming Corporate Events Is A Great Idea – Video Marketing

Why Filming Corporate Events Is A Great Idea – Video Marketing

Most companies have events happening throughout the year. If your company is involved in many charities, and/or keeps employees happy with events and outings, it is time you showcase it to the world through video marketing.

Capturing company events can be very useful in increasing the PR (Public Relations) of your business. Showing the proactive steps you have taken to improve the work environment for your employees is bound to attract more clients and potential employees. If people are made aware of your contribution to the society, it will throw more goodwill your way.  

 There are many creative ways in which you can use the captured footage to your advantage. Using it for your company video will add a personal touch to the latter.  

Here are a few reasons you should get started immediately. 

Reason 1: Showcase Your Company Profile 

The captured video will work help create a good impression of the company.  

You can capture celebrations, functions, events like New Year’s eve and Christmas on camera to show how diverse your company is. A fun work environment is sure to keep the employees happy, and they are bound to get better results.  

This is a well-known fact, and you can use it to boost your company profile. 

Reason 2: Encourage Clients To Work With You 

You can keep your existing clients informed about the events through your website page, blog or newsletter. What better way than with a video of you and your company? This will assure them that you are a well-established company with satisfied employees.  

Reason 3: A Boost For Employees 

Apart from the advantage of increasing the PR of your company, an outing is sure to encourage your employees. It will energize them to get back to work with a fresh and focused mind. It is also a good way to appreciate their efforts for all the hard work they put in.  

Team outings and other team events will also help your employees interact outside the office. This can contribute to improving their work relationship as well. A video of the same works to your advantage. 

Reason 4: Attracts Prospective Clients And Customers 

Using the footage taken during company events will attract more clients and customers. If you have a fun and productive environment, you are sure to create enough publicity to attract the attention of prospective customers.  

With employees that are happy with their work life, the video—and their reviews—will get the attention of talented applicants. 

Reason 5: Serves As Virtual Memory Lane 

If you have all your company events on film, it can be beneficial for you in the long run. If you have the recordings of when you started the company, it can be used in your current ad campaign. The events you capture now will serve as a reminder few years down the lane. 

If you don’t already capture company events, outings, and charities, get started today. You will find the recordings very useful both now and in the future.  

 

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

Leading Canadian Social Media Marketing Influencers

Leading Canadian Social Media Marketing Influencers

Social Media marketing is a very powerful tool to convey messages. From news alerts to trending topics, social media has become the first choice to send out news. It can be very effective if used properly. It can equally cause damage if used improperly. 

But there are certain people who have mastered social media marketing and attracted a huge follower base just by being themselves. Following are the top 5 people that influence Canadian social media.  

Lilly Singh

Social Media Marketing

This Canadian personality brought herself into fame the moment she created a YouTube channel. Lilly Singh’s videos have got over 1.9 billion views. Better known as “Superwoman’, her username on YouTube, her channel has around 11 million subscribers. She is also one of the highest paid YouTube stars.  

She is ranked number one in 2017 in the entertainment category of Forbes Top Influencers list. Her videos include day to day stuff that people complain about and most of her videos feature herself in different characters. Her videos also include her meeting celebrities and famous personalities.  

Lauren Riihimaki 

 

Adding to the list of top social media influencers it’s Lauren Riihimaki. Born in Canada, she’s more popular by her username which is LaurDIY where DIY is the acronym for Do It Yourself. She is very popular for her Do It Yourself videos on YouTube that offer fashion advice. 

Lauren started to post on YouTube when she was at college. She reached 1 million subscribers in September 2014. Currently, she has more than 5 million subscribers.  

Furious Pete 

Peter Czerwinski, famously known as Furious Pete, is a Toronto-based YouTuber. What makes him different from other YouTubers is that he documents himself doing insane eating challenges. Some of them include eating 100 chicken nuggets as fast as he can. He also tours restaurants beating the records created there. 

Just watching his videos will make you hungry. His capacity to eat such a large amount will leave you shocked. He is someone who can keep you entertained in each of his videos.  

Andrew Knapp

 Andrew Knapp

 

Andrew has around 598,000 followers on Instagram. The reason behind his popularity is his little dog, called Momo. In most of the pictures he takes, his little dog is found hiding somewhere.  

Technically his dog is the reason for his fame, but his creativity in taking pictures definitely deserves credit. As of now, Andrew is working on a children’s book. He’s also worked with top brands like Volvo and Motorola.  

Matthew Santoro 

Matt is literally a know-it-all. He creates and publishes videos on YouTube that covers pretty much everything. His videos like top tens and amazing facts will leave you awestruck. If you want to impress someone, you can refer Matt’s videos to get information.  

Social media has become an incredible way to rise to fame without needing to go through traditional channels. Whatever your talent, there’s always a way to become famous and well known. It’s also a viable method of making a sizable income without having to work a regular day job. All it takes it a lot of effort, dedication, and tons of creativity.   

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

Social Media Marketing, Video Marketing, And Growing Your Business In 2017 

The past few years have taught us a lot about the effectiveness of social media. It is a very powerful tool if used correctly and to its fullest potential. Social media marketing blends traditional marketing styles with modern media to get your products and services out to the world 

It involves a process of innovation, creation, production and finally, communication. 

What Is Social Media Marketing? 

This is a process that raises the awareness of a brand through the medium of social media platforms.  

Social media is a savior for small and new businesses, levelling the playing field and letting them compete with larger firms with bigger budgets. A study concluded that around 78% of all small businesses use social media platforms to gain popularity and consumers. 

Marketing strategies on social media are tailored to fit the individual platform. Understanding them is crucial. For instance, Facebook is the most active on Fridays, and there are six different forms of communication on Twitter alone. 

The Rise Of The Video Generation 

Social Media Marketing

With potential customers/clients consuming so much video today, it would be a shame not to include videos on your social media marketing strategy. Here are few tips to enhance your video marketing skills. 

Keep It Story-Centric 

A video shouldn’t be centered on selling the product. It should be able to capture the highlights and captivate the audience emotionally. 

The Time Bomb 

Long video ads tend to get skipped instantly, unless they have a really good story line. If you don’t have that, make a shorter ad, but one that’s sufficiently captivating. A 10-second ad too can impact the viewers, so make the best of it.  

Videos become an added asset to your business. It becomes evident when there is 200-300% increase in click-through rates.  

Encouragement To Buy 

A video can alter the entire perspective of your buyers. Generally, purchases are made after viewing the videos of the desired products: these act as enhancing agents. 

 The Number Of Video Viewers 

About one third of the world’s population watches videos online, and get their information from them. Almost 63% of the world’s video-consuming population buy products after watching these videos. 

Fidget spinners, for examples, are simple toys. But did you know they are as popular as they are, because of the way they have been presented? Videos of people using those spinners have led to a frenzied fan following. 

All a video needs to be is creative and unique. Social media is a growing platform for marketing business as the investment costs are not that high and the turnout could be a bounty full! 

It might be high time you made an investment in social media marketing! 

Videos Help In Brand Recall 

Through videos, customers remember brands easily. Around 70% of the total population can recall the videos they have seen online. It follows that they’d remember your brand through a catchy video. 

Social Media Is Huge 

In fact, that might be a big understatement! 

If you ever happen to start an online fashion store, you could use Instagram to spread the word. It has both video and text features that enable you to describe the product. Clicking a picture of the product give an assured that there will be no case of ‘expectation versus reality.’ 

If people order things from you and they actually like it, they would definitely tell their friends about it. That way, your business grows even further.  

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Why You Need a Cross Channel Content Marketing Strategy

Why You Need a Cross Channel Content Marketing Strategy

The Need For Cross Channel Content Marketing

Using a single channel for content marketing hardly ever works.

Multichannel marketing simply means that you use multiple content mediums to reach your customers. There are many content channels a business can choose from today, from blog posts to tweets and everything in between. Multi or cross channel marketing lets your customers consume content from their preferred channel.

How Is Cross-Channel Content Marketing Done?

Why You Need a Cross Channel Content Marketing Strategy

Cross-channel marketing, or multi-channel marketing, is engaging with your customer across different channels. From social networks, to emails, to the web, across smartphones tablets and laptops, a consumer today expects a company to provide a holistic, integrated experience.

So how can a company provide its users with this much-valued experience? Keeping in mind that there are millions of potential customers out there, how does a company cater to them all?

Mail order catalogues, direct mail, retail stores, email, PPC ads, mobile organic Search Engine marketing (SEM), email marketing, display advertising, social media, videos, speaking at events, engagements, websites, blogs, ebooks, and white papers—these are the various mediums you can use. 

Customers are spread across these channels, and it is important to reach them all.  It is important to build a cohesive content strategy that touches each potential customer.

Building a Successful Cross Channel Content Marketing Strategy

Step 1 – Know Which Channels Convert

It is important to study the pros and cons of various content channels.

Understand what works, and what doesn’t. To know your customer, you need to know which channel helps you make an impact with them, and how to convert leads.

Step 2- Study Your Customers

Using both real time and digital data, you’ll need to study your customers’ preferences. Understand their likes and dislikes, what devices they use, and when they use them. Create platforms that reach them at the right time, with content that is sure to appeal to them.

Step 3 – Develop a Consistent Message

Develop a strong marketing message that is consistent across all channels.

Your customers are likely to see your brand through one or more of the channels. Inconsistent branding will be misleading and confusing for them. Consistent branding will help your customer remember your message. Ensure that you opt for an effective logo.

A logo represents your company, and is often the most powerful marketing tool you can use. It establishes your identity in the marketing world.

Step 4 – Content and Digital Strategy

When you plan your content and digital strategies, ensure that both work together harmoniously across all channels.

Step 5- Track

It is important to track and monitor the movements of your customers and potential customers. Marketers need to look at each step of the customer’s journey, and find out how they go about their purchases. This comes down to the ability to track behaviour across devices and understand consumers.

Many marketers rely on simple guesswork for tracking. You need to know how consumers interact with your brand if you desire to reach the right individual, with the right content.

Understanding customer preferences, knowing which channels convert, developing a consistent message across all channels, syncing content and digital strategy and finally measuring success correctly—these go a long way in developing a good cross channel content marketing strategy.