A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.
Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.
Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers.
Make An Announcement
If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media.
Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video.
Share A Customer Testimonial
The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep.
Hold A Q&A
This is another great way to attract customers into buying from you.
Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live.
Offer A ‘Behind The Scenes’ Look At The Company
To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product.
Introduce Your Employees
If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.
A Day In Your Office
This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them.
Reveal New Products
If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives.
Thank Your Customers
If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers.
Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers.