Understanding How Influencer Marketing WorksBy Vilampara on
We are living in a fast-moving world where our lifestyle and latest technologies are closely linked. The two are changing simultaneously, and companies are changing their marketing strategies to keep up.
While new products are introduced in the market just the same as before, the approach to selling them has drastically changed. The traditional marketing techniques—like door-to-door sales or billboards might have worked wonders in the past. But today, we have arrived at digital marketing that every company needs to be introduced to. Technology has allowed this to happen. Anyone can reach and sell or buy across the globe today.
We have come another step ahead from that. With millions of companies and their content available to customers, trusting them has become a lot tougher. What people prefer, is the word from someone they know or even another random customer for that matter. Influencer marketing is the trend now and here is why most brands are endorsing in it.
Why Influencer Marketing Works?
Influencer marketing is a simple concept that when implemented right, can give you significant results. A customer is bound to try a product or service recommended by a known person. The experience they had is enough to convince another person to try it.
The other reason influencer marketing works is this. Would you rather be impressed by a person who boasted about himself or would you believe it if a third person said the same about the person in question? Most research has shown that the latter works much better—which is why influencer marketing is a big hit.
92% of people buy products or services after reading reviews on them. This is the main reason why almost all brands today value reviews, testimonials, and recommendations. When it comes from a celebrity or any figure, they consider it in high regard, and you can consider your brand sold.
Another key factor in influencer marketing is that customers keep growing exponentially. Starting with one person influencing few and the few influencing few more, the number of customers you reach will simply keep increasing.
How Can Insider Marketing Be Implemented?
Get the Right Influencer
The millennials being the most substantial target today, can be attracted by social media. Influencers with a large number of followers can get more people diverted to your brand. Most companies go for celebrities and try and work with them to endorse their brand.
Getting the right kind of influencers are important. You need to ensure that their followers are the right target audience for you as well. You can shortlist about 15-20 influencers and study the conversions they receive, before making any deals.
Design the Campaigns
It is best to work with influencers who are professionals and those you can trust. Deciding on monetary compensations earlier in the campaign, is best for both parties. It’s better to let the influencers take the call on what is the best way to market the product. It is indeed the better option as they would be aware of what the followers would like.
Track the Campaigns
You need to make sure that the investment you made in bringing you outcomes. You can always track the conversion rates through social media platforms or Google analytics. What’s better are paid platforms like BuzzSumo, Kred, and Topsy. They are tracking tools that are more efficient with tracking.
Most brands today are investing in this mode of marketing. The facts are straight and studies have proven it helps improve businesses. Influencer marketing is the most efficient way of reaching customers and is bound to be all the more dominant over the next few years.