YouTube launched its live video marketing streaming feature for desktops six years back in 2011. The year 2017 saw the maximum number of political live streams, like the US Presidential debate. With that, YouTube launched live streaming video feature for their app.
YouTube published the launch of a 360-degree live streaming video feature for their app. This has 4K video quality in their official blog recently. The entire world is finding ways to leverage benefits with it.
But not everyone can use it. You need to have a channel with at least 10,000 subscribers to use this new live video feature in your mobile app. As YouTube has said on their blog, remaining users will gain access to it soon.
Needless to say, YouTube is late in launching this feature when compared to Periscope and Facebook. But, with the number of users it has, and the fact that YouTube is the most popular video-sharing website, companies and individuals can make the most of it.
YouTube Live Streaming App
Built into the app, this feature is easy to use and have all the features of regular YouTube videos. Open YouTube, touch the capture button, and you’re live.
Your videos are protected from unauthorized use. Users can find your video from search, playlist, or recommendation—just like regular videos.
To stream live videos, confirm that your channel is verified. You won’t be able to stream live videos, if your account has been restricted in the past 90 days. Go to the Live Streaming option, type a title, take a picture for the thumbnail, and go live.
To help monetize live streams, YouTube has also launched Super Chat along with the live streaming feature. Super Chat is a paid instant comment or message that viewers can buy and send to broadcasters.
YouTube will highlight the comment and pin it at the top of the comment box for at least five hours. This feature is available for broadcasters in 20 countries and viewers in 40 countries.
They’re replacing their old feature Fan Funding, where viewers could make voluntary payments to support artists, with Super Chat. This feature will help artists and creators to generate revenue through YouTube.
Live Streaming Benefits
Small and medium-sized businesses will benefit from this feature. They can engage with their audiences in real-time and share valuable information.
Live streaming videos help attract a bigger audience. Real-time videos are engaging and foster online interaction with potential clients and customers. Customers can easily connect to events like product launches, rallies, a concert, and expos. A large number of viewers watch your video simultaneously. This makes it a social experience by itself.
But to reap the benefits of live video streaming, you need a good number of viewers. Also, it’s important that you put in the required effort to let people know that you’re going live. Promoting the event, even when it has gone live, is also important. Once the video ends, promote the video archive as well. This is for people couldn’t tune in at the time. If they like what they see, they’re likely to see your other videos too.