The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second.
This is where visual content comes into play.
Images and videos engage people and increase traffic exponentially, more so than boring textual ads. Here is a look at why visual promotions are ruling the marketing arena.
A picture speaks a thousand words
The correlation between the brain and visuals is very strong.
Our brain has the capacity to process visuals 60,000x faster than written text, and remembers 80% of what we see, as opposed to only 20% of what we read. So when marketers use visual cues, the likelihood that the audience will remember their advertisement increases.
In a world where internet users quickly skim through online pages, graphics can grab their attention and convey your ideas effectively.
The impact on social media
Many studies have shown that posts with images engage audiences more effectively than those with only texts or links.
On average, Facebook posts that have images get double the number of comments than those without. On Twitter, an image post receives 18% more clicks, 89% more favorites and 150% more retweets than purely textual posts.
Visual content has the capacity to go viral. It can boost your branding to such an extent that up to 60% of the targeted audience may contact you for business.
The magic of infographics
Infographics tell stories, one frame at a time. This visual medium easily and quickly communicates information to the audience, without boring them with long paragraphs of black and white explanations. Google searches for infographics have increased by 25x in the last five years, thus proving that infographics play a major role in increasing brand awareness.
Seeing is believing
Attention spans are getting shorter and shorter.
On an average, most people spend less than 15 seconds reading content on a website. In fact, 67% of customers believe that images of products are much more useful than customer ratings or product details. To put it simply, seeing is believing. So clickable photos of your product increases traffic to your website.
The magic of motion
Did you know that a product video is likely to make 85% of the target audience buy your product? This is because videos help shoppers make decisions.
Moreover, a video advertisement makes it 50x times easier to get your product on the first page of a Google search. Click here to download our e-book for more details on video marketing.
Visual promotions are steadily replacing fact-heavy articles and advertisements. In 2015, 70% of marketers planned to increase their visual assets. If you intend to become the king of marketing, you’ve got to move with the time and embrace clever visual marketing strategies.