Why Video Marketing is good for Your Business and Video Content Ideas to help you get startedBy Vilampara on
The popularity of business videos has surged over the past few years even though the concept of video marketing isn’t really new. We now see everyone, from large corporations to social media influencers using videos to promote their products and services.
More and more companies are integrating video marketing into their online strategies. Let’s take a look at some of the benefits associated with video marketing and why every business should be doing it along with some effective video content ideas:
Reach a Wider Audience
Studies have shown that social media users choose to share more video-based content as compared to text posts. You can embed videos easily on to your website and share them on your social media pages. You can have videos about who you are as an organization or videos giving important insights into your industry.
Improves Brand Awareness
One of the simplest ways to make people more aware of you and your business is with the help of video marketing. You can quickly convey what your business values are and what products/services you offer. Entertaining and informative videos are a great way to connect with potential customers to spread awareness and help them remember your brand name.
Increases Online Visibility
You might say that you have an attractive website and social media presence with millions of followers. What then, is the need for creating videos? Well, there is a difference between getting noticed and having an edge over your competitors.
You have to continue spreading the word about your business and the best way to do so are through videos. Such is the demand for video-based content, that YouTube, the no.1 video platform on the Internet, also happens to be the second largest search engine. Video is also the star format for all social media platforms out there. So, if you are not using video marketing, you are missing out on an opportunity to engage with your audience.
Bring Testimonials to Life
Have videos showing what existing customers feel about you and your products. This can increase your company’s credibility and help turn visitors into potential customers. Effective testimonials can help market your products in a way that nothing else can. Video testimonials are better than the written ones and more effective in attracting customers.