Why You Need Fresh Video Content?By Vilampara on
Every company needs to constantly update and come up with fresh ways to keep the website and social media pages active. Video content has drastically changed over the last few years, and quality content is valued all the more today.
While few customers take the time to read the content on your website and blogs, most are intrigued by videos. The information we absorb while watching a video is a lot more. The time it takes is also shorter.
Therefore, you can count on a video to create a greater impact than any other source. So a lot more importance is being given to make fresh videos—as a marketing strategy that attract the attention of the audience. There are several more benefits for your company in it too.
Here is why you need fresh video content.
Constantly upgrading your video content will increase the number of times people visit your website or the number of times they acknowledge your brand. It shows that there is a lot more information you have to communicate to them, and a video is the most creative way in which you can do it. Staying active signifies that you are a brand that is consistent and fresh with new ideas.
An active website is going to gain a higher score from search engines. While fresh content is always great. More importantly, the content needs to be relevant. Web crawlers index websites with the help of algorithms. This will make sure that your site pops up a lot more often. This in turn results in more people visiting your website.
Video Content is More Appealing
People like videos that involve more seeing than reading. Our brain processes visual content 6000 times faster, so it reduces the effort put into absorbing information. Therefore, you can trust that the number of people watching it, and retaining is higher.
A Video Says a Lot More
If loads can be said through an image, then there are no limits to what a video can do. The right content chosen for the video can shine the right light on the product and leave an impression. A popular and engaging video is also bound to be shared, thus increasing its reach further.
Short and Simple
All the best videos are of the same kind. Make your videos short and direct. Make sure that you at least get to what you want to say by the first 30 seconds. If you have managed to come up with a very creative video, feel free to let it go on until a minute. Don’t aim to make a video that an audience needs to ponder over to understand. Keep it simple.
The above are the reasons because of which fresh video content is of great importance today. An engaging video can be found circling the web even months after it was released. 74% of online traffic comes from videos. So if you are looking to market your brand, by now, you would know about the best and most efficient way to go about it.